ADWEEK spoke to Ben & Jerry’s co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence. https://www.adweek.com/brand-marketing/ben-jerrys-ben-cohen-says-selling-your-business-is-a-shitty-goal/
ADWEEK spoke to Ben & Jerry’s co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence. https://www.adweek.com/brand-marketing/ben-jerrys-ben-cohen-says-selling-your-business-is-a-shitty-goal/