Previous campaigns have featured custom-created, limited-time flavors to further amp the message. For instance, collaborations with filmmaker Ava DuVernay and former National Football League star-turned-activist Colin Kaepernick spawned Lights! Caramel! Action! and Change the Whirled, respectively.

“Make Some Motherchunkin’ Change!” does not have its own flavor, but it will be hyped through the brand’s paid and owned media and original content such as podcast Into the Mix, with a new season coming in July.