“In our industry, the biggest enemy is boring. The biggest enemy right now is coming up with campaigns that literally look like nice wallpaper,” Brommers said.

“We all know how to check the boxes to make something for everyone, but stand for nothing,” he continued. “We really need to put ourselves out there, challenge [ourselves] to have interesting campaigns that people talk about, discuss, and you may not have 100% positivity. That’s okay.”