Burger King Demonstrates the Ridiculousness of the Pink Tax With a Chicken Fries Stunt

  Rassegna Stampa, Social
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Burger King loves to confuse customers to prove a point–and make some truly entertaining yet informative creative. This time the fast-food brand is using an in-store stunt to rightfully declare that the pink tax is unfair by asking female customers to pay more for chicken fries, because said fries are in a pink box, of… https://www.adweek.com/brand-marketing/burger-king-demonstrates-the-ridiculousness-of-the-pink-tax-with-a-chicken-fries-stunt/