Rothy’s, the online shoe brand with a cult-like following, wants a new audience: little girls. The company–which has seen dedicated Facebook groups pop up with more than 3,000 members showing off their shoes or sharing trade rumors–is debuting 11 loafer-style shoes for girls. Dubbed “Rothy’s Girls” and made out of recycled plastic water bottles, the… https://www.adweek.com/digital/rothys-wants-to-create-a-lifetime-customer-with-its-newest-collection-for-little-girls/