Categoria : Design

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The development of the Guinness harp trademark is closely linked to the history of the brand’s packaging and advertising. Until the 20th century, Guinness was supplied in bulk to bottling firms and publicans, who transferred it from wooden casks to bottles. When bottling Guinness, each bottler or pub owner used their own label, resulting in ..

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The eye-catching Vinyl Records logo and identity was designed by Canadian studio Tomorrow, for the Vancouver record store. Such a simple mark. Bold, colourful, unmistakably vinyl. “Our ambition was to help revitalize a historic neighbourhood with the mass appeal of music. Our strategic approach was to create a brand that was universal, like music. Be ..

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ON1 has introduced an exciting new AI photo organizer, ON1 Photo Keyword AI 2023. This application harnesses the power of machine learning to make your photos easily discoverable and organized. As a leading provider of innovative photo editing software apps, ON1 focuses on photographers, and they understand the challenges we all face when organizing our ..

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Red Dot Studio in London were tasked with the naming and identity creation for a new range of taps. The 5-in-1 taps flip between delivering hot, cold, filtered, sparkling, and boiling water, so the name Flipper was coined to articulate versatility. The Flipper Taps logo combines the letter F with the shape of the tap ..

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In March of 1966, Paul Rand finished his Ford logo presentation book. It was a proposal to Ford Motor Company for a new house mark. I’ve always found it intriguing to read the words Rand used in his logo presentations. The story, the confidence, the rationale, the salesmanship. The presentation has been transcribed here for ..

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