HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics. This post explores how the most successful teams are optimizing performance in ..
Categoria : Marketing
“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!” If you make videos, podcasts, or social media posts, you know you should be encouraging engagement. But if doing so makes you feel like you need a shower, this story ..
HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should the industry celebrate and prepare for a relaxed 2026? Barely. The current state of marketing mirrors what happens to an Olympic athlete who hits a personal best — the reward is a higher ..
Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That’s why HubSpot introduced loop marketing tactics, a four-stage framework designed to help you adapt and grow in the AI era. Unlike traditional funnels that assume ..
If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI. The shift is called Answer Engine Optimization, or AEO. Some practitioners also refer to it ..
At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the issues that block traffic, rankings, and, importantly, conversions. Businesses and SEO teams should ..
Gen 16, 2026 Marina Londei Approfondimenti, Attacchi, Gestione dati, Gestione dati, In evidenza, Minacce, News, RSS 0 Dall’ultima ricerca di Reflectiz, “The State of Web Exposure 2026“, emerge una questione allarmante: secondo il report, il 64% delle app di terze parti accede a dati sensibili senza una vera necessità tecnica o aziendale. Si tratta di ..
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried under competitors. Fortunately, I spend way too much time monitoring how content performs across different ..
Creating video for Instagram is one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and I have tons of fun opportunities to get creative and — to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1 social ..
Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to point to ways you can get on their radar. And as consumers increasingly turn to AI search for product and service recommendations, you really want to be on their radar. (Ironically, unlike your weird uncle, ..