This is Part 2 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO and why the shift matters. This article gets practical: how AI systems actually select content, and what you can do about it. AI Doesn’t Rank Pages. It Selects Fragments. Traditional search ..
Categoria : Marketing
Google is expanding Search Live to more than 200 countries and territories, bringing voice and camera conversations to AI Mode globally. The expansion is powered by Gemini 3.1 Flash Live, a new audio model that Google calls its highest-quality yet. It’s inherently multilingual, so you can speak with Search in your preferred language without switching ..
In a podcast interview, Google VP of Search Liz Reid described two ways LLMs are changing what Google can index and how it ranks results for individual users. Reid told the Access Podcast that multimodal AI models now allow Google to understand audio and video content at a deeper level than was previously possible. She ..
The creator of NanoClaw, an open source AI agent platform with over 18,000 GitHub stars, says Google is ranking a fake website above his project’s real site. In tests conducted on March 5, an impostor site ranked at the top of Google for the project’s own name. The real website, nanoclaw.dev, did not appear in ..
Since Google introduced AI Max for Search campaigns, most of the discussion has focused on Google’s own benchmarks. Those benchmarks suggest advertisers can expect meaningful conversion growth without major efficiency changes. But like many platform statistics, they leave open questions about how the feature behaves inside mature accounts. To get a clearer view, Mike Ryan, ..
Structured data helped machines interpret pages. It reduced ambiguity. It made entities and attributes legible to crawlers that were otherwise guessing. Agents change the job because they do not just interpret pages. They decide, summarize, recommend, and sometimes execute. That means they need more than “this page is about X.” They need “this is the ..
At Google Search Central Live in Zurich last December, Clara Soteras spoke about how brands and ecommerce sites can use Discover as a strategy. Discover is a dominant source of traffic for news publishers, and currently, is a potential channel that has resisted the encroachment of AI. So, I was interested to see how Discover ..
A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands are discovered, evaluated, and chosen. Yet many CMS platforms were built for a different era of search, one focused on pages and rankings rather than structured content and machine interpretation. ..
Google removed outdated JavaScript and accessibility guidance from its documentation. Google Search has rendered JavaScript well for years. It’s the latest in a series of JS documentation updates. Google removed its JavaScript accessibility guidance from help documents, saying the advice is outdated and noting it has rendered JavaScript for years. https://www.searchenginejournal.com/google-removes-javascript-seo-warning-says-its-outdat..
WordPress has created three new plugins that make it easy to add OpenAI, Google Gemini, or Anthropic Claude integration for the PHP AI Client SDK. The plugins enable text, image, function calling and web search support. Requirements For Using WordPress AI Plugin PHP 7.4 or higher is required to use these plugins and of course ..