Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. Google’s AI Mode has generated controversy by synthesizing multiple recipes into what many have taken to calling Frankenstein recipes. This new update aims to fix that by making ..
Categoria : Marketing
There is a pervasive narrative doing the rounds in the publishing industry called “Google Zero.” This narrative, embraced by many industry leaders, poses that traffic from Google – Search and Discover – will decline and eventually become negligible. This Google Zero narrative is entirely false, and extremely dangerous. And I’m going to explain why. When ..
Enterprise SEO doesn’t usually fail because of bad tactics. It fails because the operating model itself makes success nearly impossible. For years, organizations have treated SEO like a downstream marketing function, one that audits what others build, files tickets, and hopes development or content teams eventually implement recommendations. That model worked (barely) when search engines ..
We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very special guests, to help you master AI search visibility this year. This is SEJ Live, a new series we’ve been building behind the scenes, and I couldn’t be more excited ..
Most people do not wake up one day and decide they are done with a product category. They leave when the workflow starts to feel like work. Think about something mundane. Planning a trip, picking a new doctor, comparing two insurance options, deciding which grill to buy, figuring out what to do in a new ..
Researchers published the results of a study showing how AI search rankings can be systematically influenced, with a high success rate for product search tests that also generalizes to other categories like travel. The name of the research paper is Controlling Output Rankings in Generative Engines for LLM-based Search and the approach to optimization is ..
For the past couple of decades, SEO has been about linear visibility. Your website ranks for more keywords in higher positions, which, in turn, drives more clicks, and has been benchmarked by total opportunities in search (MSV) and ranking comparisons against your competitors. This model worked well because search operated within a shared reality, and ..
Compare your 2026 plan to what top teams are actually doing. In this on-demand webinar, they examined how high-performing teams are prioritizing marketing heading into 2026, the tradeoffs businesses are making between growth, efficiency, and focus, and whether companies are truly prepared to use AI to drive growth in 2026. See how businesses like yours ..
Google is preparing to test changes to how search results appear in Europe that would give competing vertical search services more visibility, Reuters reported, citing a person with direct knowledge of the plans. The test would show results from top-ranked rival services by default alongside Google’s own results for queries related to hotels, flights, and ..
More U.S. consumers in an Adobe Express survey said they’ve used TikTok for search than in the company’s 2024 survey. But the platform’s position as a Google challenger may be weaker than the headline numbers suggest. An updated report from Adobe Express, published February 17, surveyed 807 consumers and 200 small business owners in the ..