Legacy retail brands have something that newer brands can only dream of: decades of recognition, emotional connection, and cultural history. But turning that heritage into modern relevance requires more than nostalgia. It takes clear positioning, product reinvention, bold creative decisions, and a strong partnership between marketing and leadership. In this episode of Adspeak by ADWEEK, ..
Categoria : Rassegna Stampa
On the heels of declaring CEO Brian Niccol’s “Back to Starbucks” turnaround strategy a success, Starbucks has reportedly considered purchasing fast-casual Mexican chain Chipotle. The deal seems to be just a kicking of the tires at this point, with the Financial Times reporting that the coffee giant has “explored a takeover” and also “worked with ..
Audience targeting may have gotten easier, but getting people to truly care has not. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Dan Moriarty, CMO of Chicago Fire FC, to unpack why the marketing pendulum is swinging back toward creative. They also discuss what makes live sports such a ..
Oura, the fast-growing smart ring brand, is pitching wellness as more than performance. Its new ad, “Wear Your Best Life,” follows hands through a miniature city to show the ring’s role in everyday life. The campaign features hands “running” through a park, waiting for the subway, and lounging by the pool. The 11-year-old Finnish brand—which ..
Walmart is taking a stab at Target and Amazon just before the holiday season with a feature that plays up its massive footprint of 4,600 U.S. stores. The retailer is launching Express Pickup, a new feature in its app where customers can reserve items for curbside pickup in as soon as one hour. The feature ..
Join ADWEEK CEO Will Lee, senior brand marketers, and industry leaders at our ADWEEK Exchange Series, to discover how measuring real audience attention—not just impressions—drives smarter, higher-ROI CTV strategies. Two more stops in NYC and Boston next week with brand speakers from Havas, Hartz, Wayfair, WHOOP, SharkNinja, and more. Seats are limited. The Crypt Keeper ..
ADWEEK Advantage is part of a series where every month, our top editors interpret what happened in each vertical and what it means for the future.Sydney Sweeney’s nude ad for sports betting site Novig got people talking in September, clocking over 65 million views on Instagram and sparking backlash from female athletes across the globe. ..
Being the change you want to see in the world requires vision, courage, and the willingness to walk your own path. ADWEEK’s 2026 Agents of Change, presented by Empower, celebrates the leaders reshaping marketing, media, advertising, and tech through meaningful action. In partnership with Empower, the industry platform created by Propeller Group and WACL, this ..
I don't use AI image generators in my creative process. Or at least, I didn't before writing this article. Every time I tried to think of a reason to generate an image, my brain went straight to photos. And then I'd think: why wouldn't I just pick up my phone and take a picture of ..
Recently, additional information was released regarding the data breach Oracle Health faced in Spring 2025. The Texas attorney general revealed that the stolen information included Social Security numbers, addresses and medical information. Healthcare providers affected by the incident have said compromised records could also include patient names, diagnoses, medications, doctors and test results. Oracle initially ..
