This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. At Advertising Week, amid conversations about agents, creators, and combating fragmentation, an unusual topic kept coming up: out of home. The relatively fusty advertising channel ..
Categoria : Rassegna Stampa
La scena è nota: porta acustica appena montata, scheda tecnica rassicurante, stanza che sulla carta dovrebbe diventare più quieta. Si chiude l’anta, si resta in ascolto e il rumore arriva lo stesso. Non passa dal centro della porta, che spesso fa il suo mestiere. Passa dai centimetri attorno: lato cerniere, coprifilo, soglia, battiscopa tagliato male, ..
Enterprise email marketing software is built for high-volume programs that span teams, brands, and regions. With so much software available, the hard part comes before and after the send — whether governance keeps every team within the rules, CRM-native data surfaces the right consented audience, and attribution connects email engagement to pipeline and revenue. A ..
Fox News is celebrating an important milestone on Wednesday as it turns 30. The network is marking the occasion with continued ratings success: During the just-concluded quarter, Fox News remained the most-watched cable network in total viewers and the advertiser-coveted Adults 25-54 demo during primetime and total day. It has been the No. 1 network ..
At ADWEEK house, agency leaders spoke about balancing growth with humanity https://www.adweek.com/agencies/how-indie-agencies-are-setting-ai-guardrails-to-keep-their-cultu..
Rob Gronkowski recalls the wildest brand pitch he’s ever heard. https://www.adweek.com/convergent-tv/gronk-recalls-turning-down-4-million-offer-from-adul..
Vizio’s WatchFree+ has more than 45,000 movies and shows. https://www.adweek.com/commerce/walmart-is-betting-on-mrbeast-and-holiday-films-to-fuel-its-streaming..
Southern Company is notifying roughly 400,000 customers that their utility account information was accessed by an unauthorized third party through its online customer portal. The Atlanta-based energy holding company serves more than 9 million customers through electric utilities in three states and natural gas distribution businesses in four. Its electric subsidiaries are Georgia Power, Alabama ..
An alleged member of the Qilin ransomware group was arrested in Japan and subsequently extradited to Germany. The suspect, a 28-year-old Russian national, was detained in Osaka in May and was reportedly handed over to the German authorities on October 2. Believed to be a core member of the ransomware gang, the individual was wanted ..
Attackers use AI to locate and exploit vulnerabilities at machine speed; Hadrian offers an agentic offensive security platform that allows defenders to operate at the same speed. Amsterdam-based Hadrian has raised an additional $40 million in a Series B round, to bring its total funding to $65 million. The new funding was co-led by Forgepoint ..
