TopRank Marketing and Ascend2 released a survey involving 797 B2B leaders. They discovered that 97% consider thought leadership as essential for achieving success throughout the entire marketing funnel. The report frames the findings as building an “Answer Engine” for how buyers discover information across SEO and GenAI answer platforms (ChatGPT, Perplexity, AI search). The authors ..
Categoria : SEO
Marketing leaders are still budgeting to grow clicks in 2026, even though AI Overviews cut organic traffic in half and AI Mode kills it almost entirely. Image Credit: Kevin Indig Meanwhile, close to 60% of those who responded to my recent poll report their stakeholders don’t understand the value of brand mentions in LLMs. The SEO budget ..
For this week’s Ask An SEO, the question asked was: “Do I need to rethink my content strategy for LLMs and how do I get started with that?” To answer, I’m going to explain the non-linear journey down the customer journey funnel and where large language models (LLMs) show up. From rethinking traffic expectations to ..
A recent announcement on the Google Search Central blog gave a Redditor the impression that Google was significantly reducing the use of structured data, causing them to ask if it’s worthwhile to use it anymore. The person on Reddit posted: “Google just posted a new update — they’re removing support for some structured data types ..
Building brand awareness has long been an important but widely overlooked part of SEO. AI Search has brought this activity to the forefront. The following ideas should assist in forming a strategy for achieving brand name mentions at a ubiquitous scale, with the goal of achieving similar ubiquity in AI search results. Tell People About ..
Ahrefs analyzed 146 million search results to determine which query types trigger AI Overviews. The research tracked AIO appearance across 86 keyword characteristics. Here’s a concise look at the patterns and how they may affect your strategy. What The Analysis Found AI Overviews appear on 20.5% of all keywords. Specific query types show notable variance, ..
Advertisers on Meta may be unknowingly competing against suspected scam ads that stay in auctions at higher “penalty bid” prices. Internal documents obtained by Reuters estimate that around 10% of Meta’s 2024 ad revenue, approximately $16 billion, would come from scam ads and banned goods. Although Meta disagrees with these estimates, the real impact for ..
It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual – and with it, the annual debate over whether the retailer has rekindled its emotional magic or lost its festive sparkle. This year’s ad, “Where Love Lives,” created by Saatchi & Saatchi, tells the story of ..
Whether you call your SEO efforts a strategy, campaign, or channel, many SEO programs start strong but slowly drift. That could be in the form of reports getting routine, dashboards taking over for thinking, and moving into a mode of “doing SEO” versus challenging and building it. In many cases, there’s an initial audit, roadmap, ..
Black Friday doesn’t sneak up on anyone, yet somehow it still catches advertisers off guard every year. Campaigns launch at the last minute, budgets aren’t ready, and tracking issues surface once performance starts to spike. If you’ve managed PPC through Q4, you know how quickly small mistakes can turn into costly ones. CPCs rise, competition ..
