Lawyers representing Automattic, the for-profit founded by WordPress co-founder Matt Mullenweg, sent a trademark complaint letter to WordPress developer Kevin Geary, asking him to rebrand his WordPress CSS framework, which is currently named Automatic.css, claiming that the similarity to Mullenweg’s Automattic could lead to consumer confusion. The letter caught some in the WordPress industry by ..
Categoria : SEO
This post was sponsored by TAC Marketing. The opinions expressed in this article are the sponsor’s own. After years of trying to understand the black box that is Google search, SEO professionals have a seemingly even more opaque challenge these days – how to earn AI citations. While at first glance inclusion in AI answers ..
OpenAI’s response leaves users with “lingering questions” After ChatGPT prompts were found surfacing in Google’s search index in August, OpenAI clarified that users had clicked a box making those prompts public, which OpenAI defended as “sufficiently clear.” The AI firm later scrambled to remove the chats from Google’s SERPs after it became obvious that users ..
Google warned against relying on tool-generated scores for technical SEO audits. Search Relations team member Martin Splitt outlined a three-step framework in a Search Central Lightning Talk that emphasizes site-specific context over standardized metrics. The Three-Step Framework Splitt outlined the core objective in the video: “A technical audit, in my opinion, should make sure no ..
Google Finance is rolling out Deep Search capabilities, prediction markets data, and enhanced earnings tracking features across its AI-powered platform. The updates expand Google Finance beyond basic market data into multi-step research workflows and crowd-sourced probability forecasting. Google announced the changes today, with features rolling out over the coming weeks, starting with Labs users. Deep ..
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available in PMax for store goals. Channel performance reporting is rolling out across PMax, with search partner reporting and MCC access coming soon. No extra setup ..
Capture more value from live moments Unpredictable live events, like a football game that goes into overtime or an award show that runs over, can create high-value audiences. But monetizing that inventory in real time has historically been a technical and operational challenge for publishers. As 82% of buyers say that they are likely to ..
Search isn’t ending. It’s evolving. Across the industry, the systems powering discovery are diverging. Traditional search runs on algorithms designed to crawl, index, and rank the web. AI-driven systems like Perplexity, Gemini, and ChatGPT interpret it through models that retrieve, reason, and respond. That quiet shift (from ranking pages to reasoning with content) is what’s breaking the optimization stack ..
Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes. People no longer look for pages. They look for solutions, guidance, and confidence that they are making the right choice. Agentic AI pushes this shift further. Instead of waiting for instructions, agents act on goals. ..
OpenAI’s CEO Sam Altman sat for an interview where he explained that his vision for the future of ChatGPT is as a trusted assistant that’s user-aligned, saying that booking hotels is not going to be the way to monetize “the world’s smartest model.” He pointed to Google as an example of what he doesn’t want ..
