LLM referral traffic has been growing +65% year-to-date. But we should assume 0 in the future. LLM Referral Traffic Is Shrinking LLM referral traffic in B2B grew +65.1% since January – but dropped -42.6% since July. Image Credit: Kevin Indig My December prediction of 50% organic by 2027 is dead: In December 2024, I analyzed six B2B sites ..
Categoria : SEO
The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks earlier, often starting in October, and rely on conversational AI or chatbot-style searches to compare products. Microsoft’s holiday insights show that shopping behavior kicks off in October, with many November and December conversions originating from ..
The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces. What they found is that brand mentions correlate strongly with ranking better in AI search, indicating that we are firmly in a new era of off-page SEO. Training Data Gets Cited Tim Soulo, CMO of ..
WordPress managed web hosting company Kinsta announced that it is changing how it bills its customers by not charging users for bandwidth related to unwanted bot and scraper traffic. Daniel Pataki, CTO at Kinsta explained: “In the past 12 months we’ve seen bot traffic rise due to the prevalence of both good and bad uses ..
Apple is reportedly paying Google to build a custom Gemini AI model that will power a major Siri upgrade targeted for spring 2026, according to Bloomberg’s Mark Gurman. The custom Gemini model is expected to run on Apple’s Private Cloud Compute infrastructure. Neither Apple nor Google has officially announced the partnership. What’s Being Reported Bloomberg ..
Benjamin Houy shut down Lorelight, a generative engine optimization (GEO) platform designed to track brand visibility in ChatGPT, Claude, and Perplexity, after concluding most brands don’t need a specialized tool for AI search visibility. Houy writes that, after reviewing hundreds of AI answers, the brands mentioned most often share familiar traits: quality content, mentions in ..
Your Money or Your Life (YMYL) covers topics that affect people’s health, financial stability, safety, or general welfare, and rightly so Google applies measurably stricter algorithmic standards to these topics. AI writing tools might promise to scale content production, but as writing for YMYL requires more consideration and author credibility than other content, can an ..
In my last article, we covered strategies that turn a founder’s voice into a pipeline driver. The most common follow-up question I get then is about how to do it consistently without burning out. Every minute a founder spends on LinkedIn is a minute they aren’t building, hiring, or selling. This is the number one ..
Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and what content creators should focus on to stay relevant to users. PR Helps Sites Get Recommended By AI Something interesting that was said in the ..
When it comes to thought leadership and great opportunities, professionals are missing out if they’re not on LinkedIn. It’s the world’s largest professional network with over 1.2 billion members in 200 countries and regions worldwide. LinkedIn’s popularity rose following a significant turn away from X (formerly Twitter), and users looked for continuation with their established ..
