Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI ..
Categoria : SEO
Capture Links, Mentions, and Citations That Make a Difference Backlinks alone no longer move the authority needle. Brand mentions are just as critical for visibility, recognition, and long-term SEO success. Are your campaigns capturing both? Join Michael Johnson, CEO of Resolve, for a webinar where he shares a replicable campaign framework that aligns media outreach, ..
This post was sponsored by IQRush. The opinions expressed in this article are the sponsor’s own. Your traditional SEO is winning. Your AI visibility is failing. Here’s how to fix it. Your brand dominates page one of Google. Domain authority crushes competitors. Organic traffic trends upward quarter after quarter. Yet when customers ask ChatGPT, Perplexity, ..
A new IAB and Talk Shoppe study finds AI is accelerating discovery and comparisons, but it’s not the last stop. Here are the key points before we get into the details: AI pushes people to verify details on retailer sites, search, reviews, and forums rather than replacing those steps. Only about half fully trust AI ..
Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B The OpenAI and Microsoft relationship is now locked in long term. Microsoft keeps priority access to OpenAI’s newest models for its search and marketing products, OpenAI gets more flexibility to work with other partners. https://www.searchenginejournal.com/microsoft-locks-in-openai-partnership-through-20..
What does it say about the economics of content when the most visible site on the web loses significant traffic? A status report by Wikipedia shows a significant decline in human page views over the last few months as a result of generative AI, “especially with search engines providing answers directly to searchers” [1]. Image Credit: ..
This week’s Ask An SEO asks a classic content conundrum: “Are content refreshes still an effective tactic, or is it better to create new pages altogether?” Yes, content refreshes are still an effective tactic in cases such as: Product releases where you only continue to sell the new product (new colors or sizes and other ..
Google’s John Mueller answered a question about canonicals, expressing his opinion that “hope” shouldn’t be a part of your SEO strategy with regard to canonicals. The implication is that hoping Google will figure it out on its own misses the point of what SEO is about. Canonicals And Case Sensitivity Rel=canonical is an HTML tag ..
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about: ..
YouTube launched Ask Studio, an AI assistant built into YouTube Studio that analyzes channel data to provide insights and content suggestions. The tool appears as a chat interface accessed through a sparkle icon in YouTube Studio. You can ask for comment summaries, video performance analysis, and content ideas based on your channel’s data. What’s New ..
