Microsoft announced its Copilot Fall Release, introducing features to make AI more personal and collaborative. New capabilities include group collaboration, long-term memory, health tools, and voice-enabled learning. Mustafa Suleyman, head of Microsoft AI, wrote in the announcement that the release represents a shift in how AI supports users. Suleyman wrote: “… technology should work in ..
Categoria : SEO
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Leading AI assistants misrepresented or mishandled news content in nearly half of evaluated answers, according to a European Broadcasting Union (EBU) and BBC study. The research assessed free/consumer versions of ChatGPT, Copilot, Gemini, and Perplexity, answering news questions in 14 languages across 22 public-service media organizations in 18 countries. The EBU said in announcing the ..
YouTube is beginning to expand access to its likeness detection tool to all channels in the YouTube Partner Program over the next few months. The technology helps you identify unauthorized videos where your facial likeness has been altered or generated with AI. YouTube announced the expansion after testing the tool with a small group of ..
If you manage PPC campaigns, you’ve seen it. Platforms are making more decisions without asking you first. Campaign types keep consolidating into AI-first formats like Performance Max and Demand Gen. The granular controls you used to rely on keep disappearing or moving behind automation. A year ago, Performance Max still felt experimental. Now it’s often ..
The French technology group Positive acquired Surfer, the popular content optimization tool. The acquisition helps Positive create a “full-funnel” brand visibility solution together with its marketing and CRM tools. The acquisition of Surfer extends Positive’s reach from marketing software to AI-based brand visibility. Positive described the deal as part of a European AI strategy that ..
Brave disclosed security vulnerabilities in AI browsers that could allow malicious websites to hijack AI assistants and access sensitive user accounts. The issues affect Perplexity Comet, Fellou, and potentially other AI browsers that can take actions on behalf of users. The vulnerabilities stem from indirect prompt injection attacks where websites embed hidden instructions that AI ..
OpenAI released ChatGPT Atlas today, describing it as “the browser with ChatGPT built in.” OpenAI announced the launch in a blog post and livestream featuring CEO Sam Altman and team members including Ben Goodger, who previously helped develop Google Chrome and Mozilla Firefox. Atlas is available now on macOS worldwide for Free, Plus, Pro, and ..
I just got back from San Diego and Toronto, where I spoke at Ahrefs Evolve and SEO IRL – both of which were fantastic. A lot of people I met subscribed to the Growth Memo. Thank you all for coming out! Image Credit: Kevin Indig I also had the pleasure of facilitating a 3h mastermind with leaders ..
A major category, focus, or pillar (as I have defined it for decades) of SEO is content. Influencing a range of on-page factors, but more so to develop authentic context and authority status over the years, content has been an engine of so much SEO and is a focal point in the shift from keyword-focused ..
