Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing, shipping, and points, can now show across both free listings and paid Shopping ads. In addition to the loyalty offering, Google Ads is introducing a ..
Categoria : SEO
You may have noticed your organic traffic looking different lately. Rankings fluctuate wildly, your content appears in AI summaries one week and vanishes the next, and users are increasingly getting their answers without ever visiting your website. When 58.5% of searches end without a click, that carefully optimized content you spent weeks perfecting might be ..
Over the years, I’ve worked with numerous companies that engaged me to create world-class Search organizations and win the global search game, only to block the majority of the initiatives required to achieve that goal. This disconnect often stems from how the C-suite perceives its website. In too many boardrooms, the site is still seen ..
A post on LinkedIn called attention to Perplexity’s content discovery feed called Discover, which generates content on trending news topics. It praised the feed as a positive example of programmatic SEO, although some said that its days in Google’s search results are numbered. Everyone in that discussion believes those pages are one thing. In fact, ..
Google says it’s actively working to surface more source links inside AI Mode. Robby Stein, VP of Product for Google Search, outlined changes designed to make links more visible. Stein wrote on X that Google has been testing where links appear inside AI answers and that the long-term “north star” is to show more inline ..
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The August spam update started August 26 and applies worldwide. Expect possible ranking and traffic swings during the multi-week rollout. Monitor trends in Search Console and stay aligned with Google’s spam policies. https://www.searchenginejournal.com/google-rolls-out-august-spam-update-targeting-search-quali..
This post was sponsored by Bluepear. The opinions expressed in this article are the sponsor’s own. Have you ever seen an ad that looks just like your favorite brand’s ad, but isn’t? Ad hijacking. Ever clicked an ad expecting to reach Nike’s website but ended up on some random store you’d never heard of? Ad hijacking. ..
Perplexity announced Comet Plus, a monthly subscription that pays participating publishers when people read their work and when AI systems use it to answer questions. The company says subscriber payments go to partners, with a small portion retained to cover compute costs. How Comet Plus Works Comet Plus will be available for $5 per month. ..
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! More data shows ChatGPT isn’t taking market share away from Google. Instead, it’s expanding the range of use cases and blurring the line between searching for information and performing tasks. I looked at Similarweb data to understand how this affects four different stages ..
This edited excerpt is from Ethical AI in Marketing by Nicole Alexander ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Recent research highlights intriguing paradoxes in consumer attitudes toward AI-driven marketing. Consumers encounter AI-powered marketing interactions frequently, often without realizing it. According to a 2022 Pew Research Center survey, 27% of ..
