In 2024, Google turned the SERP into a storefront. In 2025, it turned it into a marketplace with an AI-based mind of its own. Over the past 12 months, Google has layered AI into nearly every inch of the shopping search experience by merging organic results with product listings, rolling out AI Overviews that replace ..
Categoria : SEO
This week’s question comes from Xaris, who asks: “Why, even though I have correctly composed and linked the sitemap to a client’s website, and I have checked everything, am I having indexing problems with some articles, not all of them, even after repeated requests to Google and Google Search Console. What could be the problem? ..
Perplexity published a response to Cloudflare’s claims that it disrespects robots.txt and engages in stealth crawling. Perplexity argues that Cloudflare is mischaracterizing AI Assistants as web crawlers, saying that they should not be subject to the same restrictions since they are user-initiated assistants. Perplexity AI Assistants Fetch On Demand According to Perplexity, its system does ..
Cloudflare announced that they delisted Perplexity’s crawler as a verified bot and are now actively blocking Perplexity and all of its stealth bots from crawling websites. Cloudflare acted in response to multiple user complaints against Perplexity related to violations of robots.txt protocols, and a subsequent investigation revealed that Perplexity was using aggressive rogue bot tactics ..
OpenAI’s ChatGPT is on pace to reach 700 million weekly active users, according to a statement this week from Nick Turley, VP and head of the ChatGPT app. The milestone marks a sharp increase from 500 million in March and represents a fourfold jump compared to the same time last year. Turley shared the update ..
AI is rapidly changing the rules of SEO. From generative ranking to vector search, the new rules are not only technical but also reshaping how business leaders make decisions. Join Dan Taylor on August 14, 2025, for an exclusive SEJ Webinar tailored for C-suite executives and senior leaders. In this session, you’ll gain essential insights ..
You’ve probably seen the headlines like: “AI will kill SEO,” “AI will replace marketing roles,” or the latest panic: “Is your digital marketing job safe?” Well, maybe not those exact headlines, but you get the idea, and I’m sure you have seen something similar. Let’s clear something up: AI is not making SEO irrelevant. It’s ..
A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting becomes messy. Budget allocation feels random or reactive. Then, when leadership asks for performance broken out by product line ..
Researchers tested whether unconventional prompting strategies, such as threatening an AI (as suggested by Google co-founder Sergey Brin), affect AI accuracy. They discovered that some of these unconventional prompting strategies improved responses by up to 36% for some questions, but cautioned that users who try these kinds of prompts should be prepared for unpredictable responses. ..
Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that 99% of the shortened URLs receive no traffic. They were previously going to end support entirely, but after receiving feedback, they decided to continue support for a limited group of shortened URLs. Google URL Shortener ..
