Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting preferred news sources. Currently available through Search Labs in the U.S. and India, the experiment gives people more influence over which publishers appear in their news-related queries. How It Works Those who opt into the ..
Categoria : SEO
Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional ads. The tool, now generally available after testing with over 1,000 publishers, allows audiences to choose how they access content, including watching short ads, completing surveys, or making micro payments. According to Google, early adopters ..
Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift in how the search giant views itself as a company and the value it provides to users. Cindy Krum has spoken at several events this year about her theory that Google might merge AI Overviews, Discover, and ..
This week’s Ask an SEO question comes from Rachel P., who wants to find the middle ground between conversion-focused pages and authority-building content: “How do I balance content that converts with content that builds brand authority? It feels like my CRO pages don’t rank well, and my blog posts don’t convert.” It’s hard not to ..
Google’s srsltid parameter, originally meant for product tracking, is now showing on blog pages and homepages, creating confusion among SEO pros. Per a recent Reddit thread, people are seeing the parameter attached not just to product pages, but also to blog posts, category listings, and homepages. Google Search Advocate John Mueller responded saying, “it doesn’t ..
In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure budget decisions, lumping the two together is a costly mistake. On the surface, both strategies aim to generate revenue. But the approach, intent, and impact of each are ..
AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark. This led us to create our first State Of AI In Marketing report, so that chief marketing officers and marketing decision-makers ..
This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Mapping content to the traditional funnel adds no value, since the journey behaves more like a playground than a linear progression. Pitfalls of the traditional funnel include assuming that every person in the ..
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. We’ve all felt it, that sinking feeling in your stomach when your site starts crawling instead of sprinting. Page speed reports start flashing red. Search Console is flooding your inbox with errors. You know it’s time for better ..
Jill Whalen, a true SEO pioneer, recently passed away. Although she has been retired for over ten years, her influence continues in the content-first SEO practices she advocated that are gradually gaining ground thirty years after she first championed that approach to ranking websites. Contributions To SEO As part of the first wave of SEO, ..
