This post was sponsored by MarketBrew. The opinions expressed in this article are the sponsor’s own. Is Google using AI to censor thousands of independent websites? Wondering why your traffic has suddenly dropped, even though you’re doing SEO properly? Between letters to the FTC describing a systematic dismantling of the open web by Google to ..
Categoria : SEO
Today’s Memo is a download straight from my brain about the current state of Search and AI. So much happened in the last few weeks, and I haven’t had a chance to sort out my thoughts. Until now. I’m finishing this Memo with exclusive insight into the KPIs I measure for search right now for ..
This week’s Ask an SEO question about affiliate strategies comes from Mike R: “How is AI changing affiliate marketing strategy in 2025? I’m concerned my current approach will become obsolete but don’t know which new techniques are actually worth adopting.” Great question, Mike. I’m seeing a few trends and strategies that are changing, for the ..
Google has updated its Search Console documentation, confirming it includes AI Mode data in Performance reports. This is a change to note when reviewing your metrics, as it may impact traffic reporting patterns. Understanding AI Mode and What’s Changed AI Mode is Google’s interactive AI-powered search experience, which builds on AI Overviews to provide more ..
To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely things couldn’t get worse.” Needless to say, I was wrong. Here’s the actual quote I started with last time: “If you’re reading this, then it is early July, you’ve made it this far in the ..
Right now, CMOs are navigating a fast-moving environment, marked by economic pressures, new technologies, and shifting consumer expectations. The pressure to demonstrate impact while adapting to new platforms, regulations, and expectations has never been greater. For marketing leaders, this means constantly adjusting strategies to stay competitive and relevant. To prepare for the marketing equivalent of ..
OpenAI quietly updated ChatGPT search to improve search query understanding, provide more comprehensive answers, and better handle longer dialogs. What Changed In ChatGPT Search? OpenAI noted multiple improvements but they didn’t provide details about what actually changed. The OpenAI changelogs only noted changes in two areas: Improved quality Improved search capability and instruction following The ..
Keywords that contain recipe intent are triggering Google AI Overviews; however, keyword phrases that expressly ask for recipes are triggering the normal recipe rich results. SEOs on social media are reporting that recipe-related queries are triggering AI Overviews, so it may very well be that these are now officially rolled out. Tom Critchlow (LinkedIn profile) ..
Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models. How Audio Overviews Work Audio Overviews turn Google Search results into audio content. When Google thinks an audio overview might help, you’ll see an option to create a short audio ..
Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon, social media marketing has never been more robust, or, arguably, time-consuming. But it doesn’t have to be. Fortunately, you don’t have to be everywhere at ..
