The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Mark Weinstein needs to find a Target-red necktie after being named CMO and guest experience officer for the retailer. Tasked with elevating the consumer experience and boosting the brand’s ..
Categoria : Social
CNN was the only network to register across-the-board declines week over week. https://www.adweek.com/tvnewser/week-of-aug-31-2026-cable-new..
The ad has received backlash for reversing years of gains for female athletes https://www.adweek.com/brand-marketing/one-year-post-american-eagle-scandal-sydney-sweeney-sparks-ire-by-going-naked-..
The SNL alum fronts the next phase of the company’s largest global campaign ever https://www.adweek.com/brand-marketing/kate-mckinnon-is-an-evil-ceo-in-sequel-to-zooms-bowen-yang-led-br..
Samsung enlists Couples Therapy’s Dr. Orna Guralnik and a group of famous duos to address the emotional barriers of phone switching. https://www.adweek.com/creativity/samsung-taps-couples-therapys-dr-orna-guralnik-to-ease-phone-switch..
First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos’ history. https://www.adweek.com/creativity/sonos-new-brand-story-aims-to-win-back-trust-two-years-after-botched-a..
Rutgersson previously held the title of CEO at Dentsu’s iProspect https://www.adweek.com/agencies/liz-rutgersson-named-ceo-of-stagwells-assembly-to-build-agency-for-t..
The brand’s latest campaign rewinds traditional “before and after” stories to focus on the moments where people choose to change. https://www.adweek.com/brand-marketing/nutrafol-reframes-the-makeover-on-red-carpets-bigg..
The company will return its focus to publishers, which it has struggled to pay consistently in the past. https://www.adweek.com/dealroom/howl-sells-creator-business-taboola-..
The move is rooted in a broader thesis, which holds that in-person marketing will grow more valuable as trust online degrades. https://www.adweek.com/agencies/droga5-mariano-jeger-outfront-ir..
