Oura, the fast-growing smart ring brand, is pitching wellness as more than performance. Its new ad, “Wear Your Best Life,” follows hands through a miniature city to show the ring’s role in everyday life. The campaign features hands “running” through a park, waiting for the subway, and lounging by the pool. The 11-year-old Finnish brand—which ..
Categoria : Social
Walmart is taking a stab at Target and Amazon just before the holiday season with a feature that plays up its massive footprint of 4,600 U.S. stores. The retailer is launching Express Pickup, a new feature in its app where customers can reserve items for curbside pickup in as soon as one hour. The feature ..
Join ADWEEK CEO Will Lee, senior brand marketers, and industry leaders at our ADWEEK Exchange Series, to discover how measuring real audience attention—not just impressions—drives smarter, higher-ROI CTV strategies. Two more stops in NYC and Boston next week with brand speakers from Havas, Hartz, Wayfair, WHOOP, SharkNinja, and more. Seats are limited. The Crypt Keeper ..
ADWEEK Advantage is part of a series where every month, our top editors interpret what happened in each vertical and what it means for the future.Sydney Sweeney’s nude ad for sports betting site Novig got people talking in September, clocking over 65 million views on Instagram and sparking backlash from female athletes across the globe. ..
Being the change you want to see in the world requires vision, courage, and the willingness to walk your own path. ADWEEK’s 2026 Agents of Change, presented by Empower, celebrates the leaders reshaping marketing, media, advertising, and tech through meaningful action. In partnership with Empower, the industry platform created by Propeller Group and WACL, this ..
I don't use AI image generators in my creative process. Or at least, I didn't before writing this article. Every time I tried to think of a reason to generate an image, my brain went straight to photos. And then I'd think: why wouldn't I just pick up my phone and take a picture of ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. At Advertising Week, amid conversations about agents, creators, and combating fragmentation, an unusual topic kept coming up: out of home. The relatively fusty advertising channel ..
Fox News is celebrating an important milestone on Wednesday as it turns 30. The network is marking the occasion with continued ratings success: During the just-concluded quarter, Fox News remained the most-watched cable network in total viewers and the advertiser-coveted Adults 25-54 demo during primetime and total day. It has been the No. 1 network ..
At ADWEEK house, agency leaders spoke about balancing growth with humanity https://www.adweek.com/agencies/how-indie-agencies-are-setting-ai-guardrails-to-keep-their-cultu..
Rob Gronkowski recalls the wildest brand pitch he’s ever heard. https://www.adweek.com/convergent-tv/gronk-recalls-turning-down-4-million-offer-from-adul..
