Vizio’s WatchFree+ has more than 45,000 movies and shows. https://www.adweek.com/commerce/walmart-is-betting-on-mrbeast-and-holiday-films-to-fuel-its-streaming..
Categoria : Social
Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn. Live from the Marketing Vanguard stage at Brandweek 2026 in Atlanta, Jenny Rooney sits down with Chime SVP of Growth Nick Fairbairn to unpack why brand lift and direct-response accountability belong in the same system. They also discuss why buying ..
Join ADWEEK CEO Will Lee, senior brand marketers, and industry leaders at our ADWEEK Exchange Series, to discover how measuring real audience attention—not just impressions—drives smarter, higher-ROI CTV strategies. Two more stops in NYC and Boston next week with brand speakers from Havas, Hartz, Wayfair, WHOOP, SharkNinja, and more. Seats are limited. Disney+ is becoming ..
ADWEEK Advantage is part of a series where every month, our top editors interpret what happened in each vertical, and what it means for the future. At Amazon’s annual UnBoxed advertising event, the retail giant outlined an overhaul of its core ad platform to integrate chat-based features and AI. Dubbed Amazon Ads Agent, the platform ..
Today’s headlines are dominated by AI, and rightfully so. Are machines the new gods or the greatest bubble in history? Either way, this wave of AI will define a course for humanity. But for all the talk about AI, we’ve spent far too little time talking about the business model that led us here: advertising. ..
Private equity-backed MSQ Group has acquired media agency January Digital as it looks to grow its U.S. business. The acquisition gives MSQ a stronger media offering to compete with the large holding companies, said Aaron Lang, U.S. president of MSQ Partners. Terms of the deal were not disclosed. London-based MSQ owns agencies including Big Spaceship, ..
ADWEEK has launched and is now accepting entries for the 2026 Creator Economy Power List, honoring the executives building the business behind the creator boom. While the creators themselves normally get the spotlight, this honor is reserved for the dealmakers, platform builders, brand leaders, and technologists turning the creator business into a durable economy. Who’s ..
For podcast host Amanda Hirsch, the best brand partnerships start before a deal is ever signed. Hirsch, who hosts Not Skinny But Not Fat, will even accept a lower fee from a brand she already uses, she told ADWEEK chief content officer Zoe Ruderman at ADWEEK’s Advertising HQ event. Hirsch runs every potential partner through ..
Ferrero will advertise two of its products, Nutella and Kinder Bueno, during Super Bowl 2027, the company said Tuesday. The Italian confectioner made its Super Bowl debut earlier this year with an outer space-themed ad for Kinder Bueno, which drove a 140% lift in volume sales year-over-year, per the brand. The ads in next year’s ..
Until 2026, the answer to “can you schedule Substack Notes?” was a flat “nope.” But now, folks looking to schedule their Notes on Substack are spoilt for choice. Substack has its own built-in scheduler, and a handful of third-party tools can do it, too. Why would you want to schedule anywhere other than Substack, though? ..
