Halloween is no longer just a seasonal celebration. For brands, it can become a powerful cultural platform for building relevance, generating engagement, and creating long-term brand assets. In this episode of Adspeak by ADWEEK, Rebecca Stewart sits down with Ibrahim Khan, global vice president of marketing at Fanta, to explore how Fanta turned Halloween into ..
Categoria : Social
LinkedIn is still one of the best places to build an audience from scratch, and you can increase your LinkedIn followers there organically, with no paid ads, no follower buying, and no growth hacks. When I went through 52 million posts across 10 platforms for our State of Social Media Engagement report, LinkedIn had the ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. On Wednesday, the venture capital firm Slow Ventures unveiled three of its latest investments, none of which, if you can believe it, have anything to ..
Paramount Skydance and Warner Bros. Discovery’s $110 billion merger may be set to be completed, but the newly combined entity isn’t done making news. Today, Paramount CEO David Ellison announced that Ynon Kreiz is joining the company as co-CEO, effective at closing, which is expected next week. Ellison will remain chairman and CEO of the ..
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. KFC’s latest twist on the fast food campaign concept is “Don’t Crack,” a game show special featuring the franchise’s fans, launched in the UK on Wednesday (Sept. ..
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. ADWEEK is currently accepting submissions for the 2027 Team Visionary Awards. A standout campaign or a transformational year of growth can’t be attributed to just one person. ..
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. This post was created in partnership with Viant An ad can reach the right screen and still miss the person watching it. So, how can marketers tell ..
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. AI video-generation startup Runway is moving deeper into advertising with a new AI agent that can create ad variations and analyze performance across platforms. Runway Ads launches ..
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. NBC Sports used nostalgia to reintroduce itself to NBA fans during its first year broadcasting NBA games. As it enters its second year, it’s embracing comic books ..
Anna Wintour has officially outlasted another boss. On Wednesday, Condé Nast chief executive Roger Lynch announced his departure from the company, marking the end of a seven-year tenure shaped prominently by a dramatic upheaval in the digital media landscape. Scroll down to read his memo to staff. Lynch, who joined the company in 2019 from ..
