ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. A decade ago, The Trade Desk went public as a $1.1 billion bet on the open web. Now, the adtech company has gone from Wall Street darling ..
Categoria : Social
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Emma Armstrong and Michael Aimette are leaving BBDO NY, the agency shared with ADWEEK. The CEO and chief creative officer of the agency’s flagship office joined after ..
Horizon Media’s CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future. https://www.adweek.com/agencies/horizons-bob-lord-takes-aim-at-holdcos-fte-pricing-models-its-the-o..
At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating their […] https://www.adweek.com/brand-marketing/marketing-has-a-goldfi..
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O’Dell and Walrus share their priorities for the year ahead https://www.adweek.com/agencies/the-one-thing-agency-chiefs-want-to-change-over-the-next-..
Bridging the gap between digital behaviors and social signals to real-world shopping experiences. https://www.adweek.com/commerce/kids2s-rochelle-wainer-on-consumer-insights-and-the-next-generation-o..
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building. https://www.adweek.com/brand-marketing/from-heritage-to-happy-hour-how-campari-keeps-iconic-brands-moving-wit..
Orchestration, art, and science: How great marketing actually works. https://www.adweek.com/brand-marketing/why-cmos-get-fired-fast-ft-jessica-apothek..
The new offering aims to put Meta’s new agent to work for the roughly 200 million brands that operate on its platform. https://www.adweek.com/social-marketing/meta-muse-for-small-business-e..
The agents run on their own cloud computers and can connect to more than 4,000 apps. https://www.adweek.com/media/openai-takes-on-metas-muse-with-dots-an-always-on..
