With the FIFA Women’s World Cup on the way, Netflix is scoring ad sales goals. On Monday, Netflix announced that it had closed its upfront deals with partners across all major agencies, nearly doubling its ad commitments once again. The streamer had a similar story for its last upfront when it also doubled commitments. At ..
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The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. In the scramble to adopt AI, there’s a widening knowledge gap within organizations—and senior marketing leaders are falling behind. Research from NewtonX, which surveyed 500 industry professionals on behalf ..
The Procter & Gamble-owned adult incontinence brand kicked off the partnership with “Protect the Moment,” the largest campaign in its 12-year history. The goal is to erase the stigma around a common but hidden issue: 60% of women ages 45 and older experience bladder leaks. The NFL may seem a surprising partner for Always Discreet, ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Less than a year after ChatGPT threatened to wipe out ecommerce, big retailers are building their own AI assistants that help shoppers find, compare, and buy products. While these ..
Top of the Ticker: Paramount Skydance’s CEO David Ellison took to The New York Times to write an op-ed, where he claimed the lawsuits brought on by the state attorneys general and Writers Guild about the Paramount and Warner Bros. Discovery merger have nothing to do with it violating antitrust law, but everything to do ..
On Aug. 6, measurement giant Nielsen announced it was looking to acquire ad verification company DoubleVerify in an all-cash transaction worth more than $2 billion. The deal, which is expected to close by the first quarter of 2027, takes DoubleVerify private and gives Nielsen more tools in the digital media space, uniting traditional linear TV ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. With the 2026 Pro Football Hall of Fame Game in the books, we can officially say “Football’s On!” From now until February, gridiron action will be taking over our ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The beauty market is flooded with new launches and celebrity-backed brands. Therefore, few manage to break through with both cultural credibility and real business results. Yet Pattern Beauty, founded ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Our Marketing Vanguard series live from Cannes Lions continues as host Jenny Rooney sits down with Mark Kirkham, CMO at PepsiCo Beverages U.S., to break down why Cannes only ..
Traffic is down across the media industry, and AI is the main reason why. That was the throughline connecting the second-quarter earnings from The New York Times, News Corp, USA Today Co., and People Inc., all of which were reported this week. In response to the declines, each company is implementing some version of the ..
