This week’s ads are all about connection. New campaigns from Anheuser-Busch and Heineken lean into that idea, while Reebok, Express, and Audible build similar stories around real relationships and personal growth. Elsewhere, Liquid Death teams up with MrBeast, Cardi B gets her groove on in Old Navy denim, and Goldfish brings back an iconic tagline. ..
Categoria : Social
The 2026 FIFA World Cup brought record viewership and kicked up some marketing trends. Now, it’s time to game plan for the future. Overall, the 2026 World Cup, held in the U.S., Canada, and Mexico, was a rousing success for marketers. For instance, the final, showcasing Spain’s extra-time win over Argentina, drew over 66 million ..
Omnicom will be the agency-of-record to manage Novo Nordisk’s U.S. media planning and buying, a spokesperson for the Danish pharmaceutical company confirmed to ADWEEK. Novo Nordisk is known for manufacturing GLP-1 medications Ozempic and Wegovy. “We look forward to working with the Omnicom team as we continue to scale consumer-focused strategies and connect with patients ..
The numbers $715 million: The Trade Desk’s second-quarter revenue, representing 3% year-over-year growth but the company’s slowest growth rate since 2020. $241 million: Adjusted EBITDA, representing a 34% margin. More than 95%: The company’s customer retention rate for the quarter. $0.34: Earnings per share, coming in 17% lower than Wall Street projections. $650 million: The ..
Measurement giant Nielsen is getting bigger. The company said it plans to acquire ad verification and brand safety provider DoubleVerify for $2.15 billion in cash. If completed, the acquisition would fill a gap in Nielsen’s business, which has relied heavily on audience measurement, most notably through its ratings for linear TV and streaming. DoubleVerify’s technology ..
The Federal Communications Commission on Thursday voted to repeal a longstanding rule, in a 2-1 vote, that restricted local station ownership to 39% of the U.S. television audience. The cap, which had been in place for the past 22 years, will be replaced by one that looks at station consolidation on a case-by-case basis. Voting ..
The numbers: 7%–Percentage increase in revenue for the company from $23.7 billion to $25.2 billion for the third quarter. $7.545 billion–Revenue for Disney’s entertainment unit during the quarter this year, a +12% improvement from the same quarter in 2025. 230 million–The amount of unique fans reached by ESPN, giving it its best month ever in ..
Disney is getting its first big win heading into the upcoming Super Bowl. During an earnings call on Wednesday, the company announced it closed its upfront with total volume commitments up double digits year over year, and it has achieved an ad inventory sellout for Super Bowl LXI. Ahead of the company’s upfront presentation in ..
Whether it’s santé, prost, iechyd da, skål, or yamas, if there is one custom that unites the world, it’s the meaningful clink of glasses with a resounding “cheers!” Ahead of International Beer Day on August 7, the world’s largest brewer, AB InBev, is giving thanks to the age-old brew for bringing people together across cultures ..
Rob Baiocco trained in taekwondo for decades under Grandmaster Jae Hwa Kwon, one of the 12 practitioners chosen by General Choi in 1965 to introduce the South Korean martial art to the rest of the world. But even masters stumble. In a forthcoming business memoir titled A Noble Path, Baiocco—a longtime creative at Grey, now ..
