The agency has tapped Nneka Enurah Lee to grow the practice, reflecting how central creators have become to social strategy. https://www.adweek.com/agencies/saylor-creator-stu..
Categoria : Social
Amazon and Walmart already dominate retail media spending, and both have gotten into streaming TV to grab ad budgets bigger than retail and shopper marketing spend. However, the two differ in what they offer advertisers. Amazon has spent years building premium content through Prime Video, and the company also has rights to major sporting events ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Higgsfield, the San Francisco-based startup that makes tools to create AI videos, named Mariam Asmar as its first head of B2B marketing on Wednesday, the company shared with ADWEEK ..
The holdco inked new client deals in Q2 with Adidas, IBM, and Subway. https://www.adweek.com/agencies/omnicom-tops-6-organic-growth-in-q2-as-john-wren-hits-693m-payo..
Four other reporters were named to the CBS News program https://www.adweek.com/tvnewser/norah-odonnell-named-60-minutes-correspondent-as-new-talent-..
During the week I spent at the Cannes Lions International Festival of Creativity, one thing stood out: creativity goes way beyond the Palais—from the beach and the villas to every block of the waterfront. This year, it was impossible to walk past Salesforce Beach, the Journal House, or the DoorDash activation without stopping. It proves ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The Cannes Lions 2026 series of Marketing Vanguard continues as host Jenny Rooney sits down with Uzma Rawn Dowler, CMO & SVP of global corporate partnerships at Major League ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The perception of gaming as a niche hobby is rapidly fading as it transforms into a dominant force in global culture and connection. In this episode of The Speed ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Earlier this week, Coca-Cola started an uproar over something consumers usually don’t get worked up about: a typeface. As part of the launch of a “new global visual identity ..
Fox & Friends has been a consistent and reliable performer for Fox News. As it celebrates its 25th anniversary as cable news’ highest-rated morning program, it shows no sign of slowing down. Built on the premise of informality, the trio of Brian Kilmeade, Ainsley Earhardt, and Lawrence Jones is seated on the show’s signature couch, ..
