This post was created in partnership with Lyft Ads When Liz Kneebone, vp of community programs and development at ADWEEK, left for Cannes this week, she almost didn’t make it. A World Cup match had gridlocked New York City traffic, her Lyft rerouted her to the PATH train, and a United flight out of Newark ..
Categoria : Social
I don’t know about you, but my earworms are pretty much exclusively trending songs from TikTok at this point. (Even the non-music sounds from TikTok tend to get stuck in my head, but I digress…) The catchiness of these tunes is incredibly powerful for creators and brands on the social media platform to tap into, ..
Choosing the right trending audio to accompany your latest Instagram post is an art, not a science. Still, opting for a trending sound or music clip could provide the boost you need to get your video on the Instagram Explore page or Instagram Reels feed. While it used to be just for Instagram Reels, you can now also ..
Comcast is spinning off NBCUniversal, and the TV industry has questions. The company’s tax-free spin-off of NBCU, announced on Monday and expected to take a year to complete, creates two separate companies: Comcast will continue to focus on its core technology businesses, while NBCU will focus on media and entertainment. In announcing the separation, Brian ..
London-based independent marketing conglomerate Miroma Group has acquired a majority stake in Ad Results Media, a creator, audio, and performance media agency. Miroma Group is buying the stake from Los Angeles private equity firm Shamrock Capital, which also owns ADWEEK. The acquisition is Miroma Group’s most significant move into the American market since its founding ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with Moloco Key takeaways Brand discovery is increasingly happening through direct chats with AI agents, and marketers are trying to work around it. ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with Roundel Key takeaways Marketers are focusing more on how to meet consumers at the right place at the right time, because modern ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with Empathy Lab The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much. During an ADWEEK ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface ..
