Would you sell your soul to the devil or summon an internet witch to conjure a spell to see your favorite musical act in concert? A hard no for most, but some diehard fans wouldn’t think twice. Spotify illustrates the lengths fans go to in an animated spot that promotes its new experience, Reserved, which ..
Categoria : Social
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. What will fandom look like in the future? MLB and Jomboy Media may be giving us a glimpse. At ADWEEK House at Cannes Lions last week, senior reporter Mark ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Omnicom Media Group is set to secure Adidas’ $512 million global media account, according to a source familiar with the matter. Both WPP and Publicis were reportedly pitching for ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The media landscape is shifting from traditional broadcast models toward deeper, brand led connections that prioritize serving the audience through authentic engagement. As businesses look for new avenues for ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Kimberly-Clark’s chief growth officer (CGO), Patricia Corsi, is set to leave the business later this year. Corsi joined the Kleenex and Huggies maker in 2024, following a five-year tenure ..
I’m trying to hit 5,000 Instagram followers by the end of Q2 2026, and Instagram DM automation is one of the biggest reasons I’m even remotely close to that goal. If you’ve been on Instagram recently, you’ve almost certainly seen it in action. A creator posts a reel and says, “comment GUIDE and I’ll send ..
In this episode of Adspeak by ADWEEK, host Zoë Ruderman, chief content officer at ADWEEK, sits down with Wes Felix, co-founder of Always Alpha and co-founder/CEO of Saysh; Allyson Felix, co-founder of Always Alpha, co-founder and president at Saysh, and International Olympic Committee member; and Cosette Chaput, co-founder and CEO of Always Alpha, to explore ..
The first mention of AI came about 10 minutes into ADWEEK’s fireside chat with Evros Group’s founder and CEO, Andreas Roell, last week at Cannes Lions. And according to Roell, the CEO could’ve pushed it further. “I feel like this year’s Cannes is almost the reclamation of our services and the human existence in the ..
America’s big 250th birthday is this coming weekend, and the various news outlets are ready to celebrate this important occasion in style. The networks have assembled a programming lineup full of festive events that highlight the best of the country during this monumental anniversary, culminating with President Donald Trump’s speech and a spectacular fireworks celebration ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. When AI assistants like ChatGPT and Google’s AI Overviews hallucinate, automated media buying tools, offered by ad tech startups, agencies, and incumbents like Meta and Google, can make the ..
