The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. On Thursday, AI search visibility startup Profound launched Aim, a ChatGPT-like interface that watches a brand’s citation and sentiment across AI assistants like Claude and ChatGPT. When it detects ..
Categoria : Social
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with EY Studio+ Key takeaways Sports organizations are inundated with data, which can fuel fan engagement if used properly. Sports and marketing leaders ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Peacock’s Love Island USA continues to bring the heat in Season 8, and advertisers are feeling the love. Love Island USA ranked as the No. 1 series on streaming ..
In February, WPP CEO Cindy Rose made a big bet that the holding company could take a pole position in AI transformation when she unveiled WPP Enterprise Solutions, one of the four linchpins in her Elevate28 revitalization plan. On Wednesday, the unit took a step toward realizing that goal by launching a portfolio of AI-powered ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Meta has appointed Denise Moreno as its new CMO, succeeding Alex Schultz, who has been named Meta’s first chief data officer. Moreno is a 17-year Meta veteran, and most ..
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Fair warning: I’m that person who will try every tool, test every feature, read every changelog, and build a whole workflow just to shave time off a task. I’ve done all these things in Buffer and Sprout Social as a creator, small business owner, and social media consultant for an enterprise company. And after spending ..
Twelve-time NBA All-Star Chris Paul retired earlier in 2026 after a 21-season career as one of basketball’s most accomplished players. However, the athlete’s influence has long extended beyond the court, and he’s not finished yet. Over the last two decades, he’s forged longstanding partnerships with Nike’s Jordan Brand and State Farm, where his alter ego ..
Andrew Rea, the YouTube cooking creator known as Binging with Babish, is rolling out a cluster of new ventures that mark his most ambitious push yet to extend the channel into a broader media and consumer business. On Wednesday, Rea announced a partnership with the meal-kit service CookUnity to sell a line of Babish-branded pre-made ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Nike’s World Cup marketing pivot is starting to bear fruit, and its executives say the tournament is a proving ground for the brand’s wider turnaround. June saw the sportswear ..
