In February, WPP CEO Cindy Rose made a big bet that the holding company could take a pole position in AI transformation when she unveiled WPP Enterprise Solutions, one of the four linchpins in her Elevate28 revitalization plan.
On Wednesday, the unit took a step toward realizing that goal by launching a portfolio of AI-powered solutions.
That portfolio includes five services: AI Transformation Consulting; Agentic Commerce, to shape how AI agents discover and recommend brands; Owned Intelligence, to help clients use their own data to create AI-ready assets; Real-time Relationships, to personalize customer interactions and drive loyalty; and Intelligent Content, to plan and develop content.
