Following a successful 2025 NASCAR sponsorship, Logitech uses Prime Video to debut G brand simulators in new campaign. https://www.adweek.com/convergent-tv/prime-videos-nascar-coverage-is-driving-sales-results-for..
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The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a near-trillion-dollar company to market, and the most famous product ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. Scott Pelley, a renowned 60 Minutes correspondent, and Nick Bilton, the show’s new executive producer, reportedly got into a heated exchange on Monday during Bilton’s introductory meeting with his ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Brands’ march into entertainment continues. This year, marketers like Gap and Dick’s Sporting Goods have stepped up their efforts to create original content on par with professional TV shows ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Bob Liodice, CEO of the Association of National Advertisers (ANA), to discuss the forces reshaping ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Century-old brands don’t stay relevant by accident. They require constant reinvention—in how they show up culturally, who they partner with, and how they meet consumers wherever attention lives. For ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Indie agency Mojo Supermarket has ended its nine-month search for a head of strategy, bringing in Droga5’s strategy director Brad Filice. Founder Mo Said had been running the strategy ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Two weeks after announcing his departure from Omnicom Advertising, Javier Campopiano is joining Publicis Groupe as global chief creative officer (CCO) for Leo Constellation Americas and Iberia. The former ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. McDonald’s has assembled an all-star team of soccer players from around the globe for its biggest-ever World Cup push. Ahead of the 2026 FIFA World Cup, the global marketing ..
