Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Every brand needs an enemy. A competitor you choose to benchmark against and beat. Not every rival in the market. Not the whole category. Just one brand, one that ..
Categoria : Social
This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration. A Social Media Week session co-hosted with Inmar Media put that notion to the test in front of a live audience. The unique interactive session ..
This post was created in partnership with MNTN Producing a TV ad has always been an expensive, time-consuming process, making it challenging to jump on real-time trends and viral moments. But with the rise of CTV and social ads, the need for speed is real, and brands are finding new ways to capitalize. During a ..
This post was created in partnership with Sam’s Club The creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with creators and communities to co-create their stories. During a Social Media Week session co-hosted with Sam’s Club, panelists came together to talk about how brands ..
When Tim Cook took over as CEO of Apple in 2011, many questioned whether he could fill the very big shoes of co-founder Steve Jobs. Jobs was not only a visionary entrepreneur and tech revolutionary, but also a master marketer. Through his close collaboration with legendary creative leader Lee Clow — who established Apple’s dedicated ..
Nobody does a drop like K-Pop. It took less than 24 hours for Beats‘ special-edition Ruby-themed headphones to sell out across Apple’s online stores last year. The collab was with global superstar Jennie: BLACKPINK member, solo artist, and one of Time’s 100 Most Influential People of 2026. The Apple-owned audio brand and Jennie are back ..
MONO has brought back a familiar face to lead the Stagwell-owned creative agency into its next chapter. Jeffrey Gorder has returned as CEO in his second act at the agency, where he spent 12 years first heading up the San Francisco office as managing director and then three years as chief growth officer. He succeeds ..
Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. Paramount’s upfront dinners are underway, and ADWEEK has a sneak peek at what’s new on the menu. This year marks a change for Paramount’s annual client dinners. Though the ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments on that front happened off-site, where brands could build ..
This post was created in partnership with Sprout Social Brands have more data than ever, but most of it remains untapped. What’s missing isn’t more data. It’s the signal that tells teams what to do. During a Social Media Week session co-hosted with Sprout Social, the idea of turning social intelligence noise into action was ..
