This post was created in partnership with Brandwatch Marketing data exploded when traditional search engines took over the internet, providing brands with fresh insights into consumer interests and habits. But times have changed, and another kind of search is becoming more powerful for brands: social media. During a Social Media Week session co-hosted with Brandwatch, ..
Categoria : Social
This post was created in partnership with Respondology AI is changing how brands interact on social media. Increasingly, the real action is happening in the comments—where conversations unfold, and brand perception takes shape in real time. And AI tools can help manage those interactions During a Social Media Week panel co-hosted with Respondology, industry leaders ..
This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates an unprecedented volume of signals, brands need the right tools to build the intelligence infrastructure to turn that data into decisions and those decisions into measurable commercial growth. During a ..
This post was created in partnership with Dash Social As the algorithm that permeates social media evolves to prioritize more personalized content and user engagement, foundational metrics like follower count are now less important for brands. But what has replaced them? Industry leaders discussed the evolving landscape of social media marketing during a Social Media ..
StackAdapt is quietly courting advertisers to test ads inside ChatGPT. The independent demand-side platform is dangling CPMs as low as $15 alongside discounted platform and management fees. The company is framing the push as early access to a new “discovery layer”—one that captures people in the middle of researching and comparing products on ChatGPT. According ..
While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like marketing moments and more like experiences built around festival-goers. From on the ground at Coachella, ADWEEK picked out the best brand activations that stood up even against the “Bieberchella” frenzy. ..
Beyond treating AI assistants, including ChatGPT and Gemini, as discovery engines, some brands are starting to use these platforms to plan their ad buys. Jellyfish, the Brandtech Group-owned agency, is pitching exactly that. Its “Share of Model” product measures how often AI models mention a brand compared to competitors—analyzing themes, sentiment, and cultural context—and translates ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. ADWEEK is currently accepting submissions for the 2026 Team Visionary Awards. A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes ..
Top of the Ticker: “Unscripted, unhurried, and utterly himself.” That’s how Netflix describes Brian Williams ahead of his new podcast series, We’re Back! With Brian Williams. The new Netflix podcast, which debuts later this year, is billed as Williams having conversations with interesting figures shaping popular culture, including actors, writers, musicians, athletes, journalists, and unexpected ..
This is TVNewser’s basic cable network ranker and cable news report for the week of April 6, 2026. The Friday return of Artemis II’s 10-day excursion around the moon and the latest news in the War with Iran helped deliver week-to-week gains for all three cable news networks in primetime across total viewers and the ..
