ABC World News Tonight with David Muir was America’s most-watched newscast in total viewers and the Adults 25-54 demo for the week of April 6. However, WNT, NBC Nightly News with Tom Llamas, and CBS Evening News with Tony Dokoupil did not register any week-to-week gains in either measured category for the just-concluded week. In ..
Categoria : Social
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Bob Liodice remembers a moment from his first job interview, 31 years ago, for the Association of National Advertisers (ANA). “One of the questions that I got is, ‘do ..
Viewer interest in Savannah Guthrie‘s return to Today after a two-month absence gave NBC News’ morning show a comfortable lead in total viewers and the Adults 25-54 demo for the week of April 6. Today was the only morning show to post week-to-week gains in total viewers, and it widened the gap with ABC News’ ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. This week has been another revolving door of hires and promotions at brands, filled with chief marketing officer (CMO) hires and promotions. We’ve rounded up the U.S. and global ..
A canvas tote slung over one shoulder, answering emails between bites on a crowded sidewalk: New Yorkers have a way of folding lunch into the rhythm of their day. Goop Kitchen arrives in New York City next week (April 20), bringing Gwyneth Paltrow’s wellness and lifestyle brand to the East Coast. The delivery-first concept focuses ..
Anthropic Labs, the team dedicated to incubating and testing experimental AI products like within Anthropic, today unveiled Claude Design, an AI-powered platform that automates the creation of designs, slides, one-pagers, and other marketing and sales collateral. It’s designed to be easy to use for both experienced designers and nontechnical users. The product is built on ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down ..
Star power drives this week’s standout campaigns: Dua Lipa (with a cameo from George Clooney) for Nespresso, Sydney Sweeney returning for American Eagle, Megan Fox in scholarly mood for Dr. Squatch, and Hudson Williams getting into shape for Peloton. Elsewhere, Dove installs an unusual vending machine in London, while Liquid Death partners with Pop-Tarts. Our ..
Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. The numbers $2.8 billion — Netflix’s payment received for Warner Bros. Discovery backing out of merger deal in favor of Paramount’s offer. 2X — Netflix ad revenue projected to ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Zohran Mamdani’s campaign and subsequent win for New York City mayor last year has become a case study in how politicians can use social media. At ADWEEK’s Social Media ..
