Crisis communications authority Molly McPherson has been called in to handle no shortage of corporate fiascos. But while the brands vary, the incidents all have one thing in common: The first move is generally a sign of how well things will turn out. Or not. “If your first instinct is to blame, you’re not going ..
Categoria : Social
Emma Grede is a serial entrepreneur, a podcaster, the founding partner of Kim Kardashian’s Skims, and now, an author. Her new book, Start With Yourself, hit shelves earlier this month. Just don’t call her a celebrity CEO. “I’m a CEO that’s done so well that you know my name,” she said on stage at ADWEEK’s ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Men’s grooming brand Manscape had a problem. It was really good at balls humor—but not much else. And as the company expanded further into the personal care space with ..
Subway Takes, the Instagram account where people share their hot takes while riding the New York City Subway, has grown to more than 2 million followers and booked A-list celebrity guests like Cate Blanchett and Jason Bateman. And host Kareem Rahma isn’t changing the show’s premise or format, no matter how big it gets. “I’ve ..
Dr. Squatch has teamed up with actress and model Megan Fox to remind men there are healthier choices when it comes to deodorant. A new campaign from the Unilever-owned men’s personal care brand, “Dr. Squatch’s Foundation for Odor eXcellence,” is a six-part series starring Fox as Professor Fox, head professor at The Dr. Squatch Foundation ..
Advertising giants WPP, Publicis, and Dentsu on Wednesday agreed to a settlement with the U.S. Federal Trade Commission and a handful of U.S. states over allegations that, since 2018, the groups illegally colluded to implement brand safety standards that would direct advertisers’ budgets away from certain media platforms and publishers. Collusion on these brand safety ..
Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. Nearly two months after its Legendary February, NBC Sports is still digesting all the accomplishments from the 17 days of sports coverage featuring Super Bowl LX, the Milan-Cortina Winter ..
The inbox, once dismissed as a digital graveyard, is having a moment. At ADWEEK’s Social Media Week 2026, a panel of brand and media executives argued that the newsletter renaissance is less a nostalgia play than a direct response to the broken state of social platforms. Speaking to an audience of social media practitioners in ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. NFL fans think they’re pushing the envelope with a wig and a little face paint. But they should take notes from FIFA fans, who know how to dress far ..
Creativity and AI can properly co-exist for brands as long as the right tools are implemented, according to Higgsfield AI’s Mahi de Silva. The co-founder and chief strategy officer of Higgsfield AI spoke to ADWEEK’s COO, Zoë Ruderman, during a Social Media Week session in New York on Tuesday, where he said his company is ..
