NeAndre Broussard, chief executive of BMW Digital and founder of the Black Menswear movement, wants marketers to stop chasing virality and start building long-term relationships with the communities behind them. Speaking at ADWEEK’s Social Media Week on Tuesday, Broussard drew on six years of growing the Black Menswear movement to argue that consistency, not trend-chasing, ..
Categoria : Social
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Amazon’s Prime Video heads into the postseason with momentum after completing its inaugural season as an NBA media partner. Now, the company is taking its shot with spirit maker Patrón ..
Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. Following its marketing restructure, Disney is carrying out layoffs, its CEO confirmed. Today, Disney CEO Josh D’Amaro sent a memo to employees confirming layoffs were being carried out this ..
At ADWEEK’s Social Media Week, Snap’s global vp of of smb and mid-market, Sidharth Malhotra, revealed three things he’s noticed to help sellers overcome the totally fragmented path consumers take—at least on Snap. “We’ve all been taught the marketing funnel. But it’s a problem,” he said, adding: “The journey is no longer linear.” The value ..
ADWEEK’s Social Media Week kicked off with a bang as creator Dhar Mann gave away a $1,000 Old Navy gift certificate to a lucky participant. He was reviving a hit collaboration he’d worked on with Old Navy parent company Gap, where people had to guess whether a person’s outfit is Old Navy or designer. Guess ..
Bluefish, an artificial intelligence (AI) marketing startup that counts Adidas, American Express, Hearst, and Ulta Beauty as customers, has raised $43 million in a Series B round, bringing its total funding to $68 million. The two-year-old company develops software that helps brands manage visibility across AI platforms such as ChatGPT, Anthropic’s Claude, Amazon’s Rufus, and ..
Few entrepreneurs have shaped the culture of a city the way David Grutman has shaped Miami. As the founder behind some of the world’s most recognizable nightlife and hospitality venues, Grutman has built more than restaurants and clubs. His legacy extends to experiences that attract global celebrities, cultural tastemakers, and millions of visitors every year. ..
In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Helen Kurtz, chief marketing officer at The Wine Group, about how one of the largest wine companies is navigating a category defined by intense competition and shifting consumer behavior. Helen shares how her team is accelerating speed to market, bringing new products ..
Dentsu has overhauled its flagship AI platform, Dentsu.Connect, in preparation for a future where marketing and media workflows between brands, agencies, and tech partners are largely automated by agents. The holdco unified its data and tech groups in 2024 and brought them into Dentsu.Connect. The goal was to supercharge marketing operations with a shared data ..
Meta is poised to surpass Google in digital ad revenue for the first time this year. According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion. The social media network is also expected to take a larger share of global ad spend—26.8% compared to ..
