NBC Nightly News with Tom Llamas and the CBS Evening News with Tony Dokoupil finished the week of March 30 in the black in total viewers and the Adults 25-54 demo. ABC World News Tonight with David Muir saw its demo lead over Nightly News shrink to just 25,000 viewers, the closest margins between the ..
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Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. Upfront week is right around the corner, with the biggest publishers in the media industry, including Netflix, Disney, and more, presenting their wares to advertisers. But it wouldn’t be ..
The morning news ratings remain close, as NBC News’ Today continued to fend off ABC News’ Good Morning America for the top spot in total viewers for the week of March 30. Today’s lead over GMA dropped to 59,000 total viewers, but it remained America’s most-watched morning show in total viewers and the Adults 25-54 ..
This July, the soccer media brand Footballco will host a two-week activation in Brooklyn tied to the final weeks of the World Cup, part of a broader effort from the global outlet to introduce itself to U.S. audiences. The event, called the House of Goal, will take place at Industry City in Brooklyn and run ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves ..
As OpenAI expands its ad business beyond the U.S., opening the door to more advertisers, it may also be laying the groundwork to turn ChatGPT into a performance advertising engine. Snippets of code in its ads manager, reviewed by ADWEEK, points to upcoming support for click and conversion-based campaigns—even as the product today remains limited ..
Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. A few months after Disney restructured its marketing, layoffs are coming to the company. According to reports, Disney is planning on cutting as many as 1,000 jobs in the ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Late last year, Netflix signed a series of deals that effectively served as the starting gun for an industrywide race for podcasting talent. In October, ..
The start of the United States’ military action against Iran was the top story for March. News of the conflict led to viewership growth across all three cable networks. Fox News and CNN recorded month-to-month gains across the board with total viewers and the Adults 25-54 demo, while MS NOW experienced a slight decline in ..
Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. The TV industry is having network connectivity problems. Today, ahead of upfront season, AMC Networks announced an official rebrand to AMC Global Media, which it says reflects the evolution ..
