On Wednesday, Always Alpha, a women-founded and led sports talent agency, announced that it had acquired Courtside Talent, a tennis-focused, woman-owned management and advisory firm. This is Always Alpha’s first acquisition. As part of the deal, Casey Reede, the founder of Courtside, will become Always Alpha’s head of strategy and growth, overseeing revenue generation, strategic ..
Categoria : Social
In this episode of Adspeak by ADWEEK, senior media reporter Mark Stenberg speaks with David Lafitte, president and CEO at Western wear retailer Tecovas, about scaling a heritage brand without losing authenticity. David explains how the brand expands into new markets while staying rooted in Western storytelling, invests in experiential retail to build loyalty, and ..
Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. Jeff Shell is exiting another major publisher. According to multiple news outlets, including Deadline and Variety, Shell, who served as president of Paramount Skydance, is out at the company. ..
Facebook is a new frontier for me. I’ve been having loads of fun over the past few months experimenting with the shiny new features Facebook has launched to woo creators. Facebook itself may not be all that shiny, but there’s no denying that it’s enormous. And for a lot of creators, small business owners, and ..
This past March, MS NOW unveiled a new programming schedule across nearly all of its dayparts on weekdays and weekends. On Wednesday, the network announced the appointment of four executive producers who will oversee and lead the new shows launching in June. Stephanie Ruhle’s 11th Hour executive producer, Patrick McMenamin, is following her to the ..
Microsoft has confirmed Publicis Groupe as its global media agency of record and announced that the pair will also forge a new AI partnership, combining their tools, technology, and data for clients. ADWEEK understands Microsoft’s media account, previously held by Dentsu, was won without a pitch and that Dentsu will continue to handle media planning ..
Independent sister agencies Lippe Taylor and Twelvenote are formally unifying under a single brand, /prompt, in a move that reshapes their offerings with AI at the core. In 2023, the agencies launched /prompt as an AI-focused joint venture to expand their product offerings. Now, they are shrugging off their existing company names, joining forces, and ..
Ogilvy Group, the storied WPP-owned network that includes agencies like Ogilvy, Grey, and David, has appointed industry veteran Carol Reed as its first global chief innovation officer. In the role, Reed will develop and scale new tech products and services, bolster key practice areas like social, influencer, and sports and entertainment, and secure strategic partnerships ..
If the biggest surprise awaiting America’s first-time parents isn’t caring for an infant, it’s paying for one: Bringing a newborn into the house runs just shy of $19,000. It’s little wonder, then, that the hallowed institution of the bridal registry has expanded into a wish list to help parents acquire essentials ranging from formula to ..
In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Lara Vandenberg, founder and CEO of Assemble, which connects brands with senior freelance marketing talent on demand. Lara shares why traditional marketing organizational structures are breaking down, and how leading CMOs are rethinking how work actually gets done. They explore the shift ..
