Spring has finally sprung and, true to form, a young man’s fancy turns to thoughts of love. Only here, the object of his affection just happens to be a stack of Pringles devotedly assembled in female form. “Pringlelina: A Love Story” is a follow-up to “Pringleleo,” the brand’s Super Bowl ad starring Sabrina Carpenter from ..
Categoria : Social
My father spent 39 years at Nestlé, and often described the food business as one of the most operationally-demanding areas in consumer goods. Unpredictable costs, complex supply chains, and intense retail competition make it really difficult for even leading brands to keep growing the bottom line. So Unilever’s decision to combine its foods business with ..
Big companies always have a pecking order First the CEO. Then CFO—who often eventually becomes CEO. This conveyor belt of corporate succession is replicated across every sector on earth. But in fashion, the CFO is a back-office function. It is the creative director who sits alongside the CEO, sometimes as a junior partner, sometimes as ..
When April 1 rolls around, trust no one—especially not the brands in your feed. April Fools’ Day has become an annual marketing tradition, with brands trying to one-up each other with pranks to grab attention. But in an age of AI slop, cynicism reigns supreme, so it’s getting harder to trick discerning consumers. These brands ..
Without engagement, social media is just media. If you’ve ever posted something you were really proud of and heard nothing back (or maybe just a ‘like’ from your mom, bless her), you already know what it’s like to feel like you’re shouting into a void. It can be demoralizing and make you question everything: your ..
After more than 50 years, the United States is heading back to the moon. On Wednesday afternoon, NASA is set to launch the four-person Artemis II mission on a 10-day trip that will orbit the moon and return. The mission will see the astronauts, Commander Reid Wiseman, pilot Victor Glover, astronaut Christina Koch, and Canadian ..
After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential defectors with new bids for advertiser business. Two weeks ago, the French advertising giant Publicis advised its clients to stop transacting on The Trade Desk, the largest independent demand-side platform (DSP) on the market, after ..
The tequila category has never been more crowded. Over 700 new entrants have launched since 2019, celebrity-owned brands have flooded the market, and consumer preferences are shifting faster than ever. In this episode of The Speed of Culture podcast, Matt Britton sits down with Roberto Ramirez Laverde, global senior vice president of Patrón Tequila at ..
In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their brands’ creative output and strategic partnerships. Following arethe most critical insights and actions for marketing leaders. Recommended videos https://www.adweek.com/brand-marketing/virtual-vanguard-recap-da..
Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers. These include automated options for activating and managing media designed to make the DSP more accessible and easy to use for all kinds of advertisers. The development signals an expansion beyond Yahoo DSP’s core business, ..
