As the agency landscape consolidates and AI changes workflows and teams, brand-agency partnerships are facing fresh tensions. The consultancy Ray Media Advisory has launched a new offering to keep these relationships healthy before they reach the point of no return. The Partnership Accelerator, available from today (March 31), is a way to proactively work on ..
Categoria : Social
Connor Storrie, the breakout star of hit romance series Heated Rivalry, leads a genre-bending Verizon ad directed by filmmaker Nia DaCosta, known for Candyman and 28 Years Later: The Bone Temple. In the ad, ominous things start to happen around Corrie, who’s alone in a cabin. Spoiler alert: there’s a twist ending, and if you ..
KPop Demon Hunters conquered the world in 2025. The animated fantasy film’s blend of comedy, action, and supernatural horror broke Netflix viewing records and won two Academy Awards. Eager fans thought they had to wait until the sequel drops in 2029 for more action. Little did they know that McDonald’s and Wieden+Kennedy New York had ..
Redfin wants to remind people that home is more than a place; it’s a community. To do so, the real estate company is listing a unique open house: Rocket Arena in Cleveland, Ohio. While not actually for sale, the arena — home of the NBA’s Cleveland Cavaliers — is a marketing activation within its campaign ..
It might seem quaint now, but some Americans still remember the Obama administration’s 2010 “Mayogate.” The president stopped into Jerry’s Famous in Miami Beach and reportedly ordered a corned beef sandwich with mayonnaise—a culinary outrage, especially in a Jewish delicatessen. Fortunately, fact-checking by the Jewish Telegraphic Agency set the record straight: Obama had actually ordered ..
Spotify is rolling out interactive carousel ads, the company announced on Tuesday. The company is looking to attract more dollars across the marketing funnel from brand awareness down to generating sales—while also accommodating changing users preferences towards a more visual platform. The new swipeable ads allow brands to spotlight up to six different products. Each ..
This is TVNewser’s basic cable network ranker and cable news report for the week of March 16, 2026. MS NOW was the only cable news network to see growth with total viewers during primetime and total day. In fact, the Versant-owned news outlet was the only network to show growth in either of the measured ..
Amazon first introduced its core ad product Sponsored Ads on its Rufus AI shopping assistant in 2024, ADWEEK previously reported, but a leaked pitch deck, shared with ad buyers earlier this month, reveals important details that will be crucial in securing brand spend: how these ads will be measured and priced, as the offering becomes ..
Many will have done a double take recently after seeing the words “Netflix”, “Warner,” and “deal” in a headline together. But rather than a last-gasp plot twist in the streamer’s bidding war with Paramount, the “Warner” in question is Warner Music Group. The deal grants Netflix multi-year, first-look privileges on documentary series and films exploring ..
When a 30-foot-tall, 230-foot-wide billboard bearing the name Billy Boman went up on a hillside overlooking the 101 Freeway in Los Angeles, designed to evoke the Hollywood sign, the man behind the name kept hearing the same question: “Who the hell is Billy Boman?” “I’m not a big influencer or anything,” Boman, a Stockholm-based director, ..
