Every year, we embark on a fun (fascinating!) project: uncovering the best time to post on social media across all major platforms. As part of Buffer’s 2026 State of Social Media Engagement report, we analyzed over 52 million posts across major platforms. Our data scientist uncovered the time slots with the highest median engagement across ..
Categoria : Social
The Devil Wears Prada 2 won’t hit theaters until May 1, but it’s already spawning a brand ecosystem. TRESemmé, L’Oréal Paris, and Grey Goose all aired campaigns during the Oscars. Diet Coke is rolling out limited-edition cans across Europe. Cinemark has six collectibles. TRESemmé is the most interesting one to me. It recently announced its ..
The social media platform TikTok made its return to the NewFronts on Tuesday, unveiling a suite of new advertising products as the company looks to rebuild advertiser confidence following one of the most consequential years in its history. The presentation, delivered at the Ziegfeld Ballroom in Manhattan, marks TikTok’s first NewFronts appearance since it survived ..
In Southern California, roughly every 10 to 15 years, an ideal combination of sunlight, temperature, and rainfall coaxes millions of desert wildflowers to life in what’s called a superbloom. Those who want to take in the full spectacle will have to trudge out to the Mojave. But the 12 to 15 million attendees expected at ..
Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But as the Mouse House weighs the decision, millions in ad dollars hang in the balance. Disney and ABC made a shocking call last week to remove The Bachelorette from the network’s lineup days before it ..
The main takeaway: On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during the first day of this year’s IAB NewFronts. During the presentation, LG said these new offerings are designed to expand how brands connect with viewers across the LG TV experience. The electronics giant unveiled ..
The Atlantic is giving new meaning to the word sponsorship. The 168-year-old magazine announced a first-of-its-kind, three-year partnership with the luxury cruise line Seabourn on Monday, which will bring its writers, editorial programming, and subscription access aboard Seabourn voyages starting this fall. The company declined to offer further financial specifics of the deal. The partnership ..
Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by Gemini, the tech company’s flagship family of AI models. While Gemini tools have been baked into DV360 since at least last spring, they were primarily used to aid marketers in audience discovery, surface reporting insights, ..
YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday, ahead of YouTube’s NewFronts presentation this week, the Google-owned video site announced that it is repackaging BrandConnect, its tool for connecting YouTube creators with brands for sponsorship deals, into what will now be known ..
OpenAI has hired David Dugan, a longtime ads leader at Meta, as the AI firm’s vice president and head of global ads solutions, a move that signals a more deliberate push into building out its ads business as it looks to scale revenue beyond subscriptions. Dugan, who spent more than a decade at Meta, most ..
