Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What are you going to do with that?” At the time, it was fair. Specializing in language wasn’t a direct path into business or tech. Today, that same skill has a new label: prompt engineering. The ..
Categoria : Social
OpenAI pulled the plug on its viral video platform Sora earlier this week, less than a year after its splashy debut—by which point much of the creative industry had already moved on. For many in the creative industry, the shift has been less about abandoning AI video and more about redefining where it actually adds ..
AI can do a lot of things, but it can’t manufacture realness. That’s the message from Pamela Anderson and Aerie as the latter doubles down on its commitment to authenticity in marketing. The clothing brand owned by American Eagle Outfitters has partnered with the actress and model in the next chapter of its “100% Aerie ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Amazon and Dax, the digital audio arm of the U.K. media firm Global Media Group, plan to unveil an audio advertising partnership in the U.K. ..
After years of allegations of harm by youth advocacy groups and corresponding denials from corporate, Meta and YouTube have been found liable for causing mental duress to an adolescent girl—identified only as “Kaley” or “K.G.M.”—who brought her action 2023 and has since turned 20. The jury in the civil suit brought in Los Angeles Superior ..
Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things we keep telling them they need to master, many of them need to learn something more basic. They need to learn marketing. There, I said it. I know it sounds provocative. It isn’t meant to ..
The Devil Wears Prada 2 premieres on May 1, 20 years after Runway magazine editor Miranda Priestly first made her personal assistant Andy Sachs tremble. Meryl Streep and Anne Hathaway will reprise their roles in the sequel, which is forecast to pull in $55 million in its domestic opening weekend. Though it’s over a month ..
After over 25 years in marketing, I learned that many targeting decisions aren’t driven by sound commercial logic. They are driven by faulty logic, a lack of empathy, and the recurring fantasy that the consumer most attractive to marketers is automatically the most valuable one. The same mistakes always come back, usually wrapped in a ..
Principal media buying has moved from a quiet industry practice to a very public flashpoint. While much of the current discussion focuses on digital and programmatic channels, principal media spans the full media ecosystem, from traditional linear channels to programmatic marketplaces. The practice has long existed across traditional media—broadcast, cable, radio, and outdoor—where agencies could ..
The evening newscasts closed out winter and entered spring with some good news, as all three recorded no viewership losses in total viewers or the Adults 25-54 demo for the week of March 16. ABC World News Tonight with David Muir and CBS Evening News with Tony Dokoupil each experienced week-to-week gains in both measured ..
