This week’s best ads span the personal and the political, the comic and the sincere. Pamela Anderson championed AI-free authenticity for Aerie, Cardi B tackled inbox anxiety for Yahoo Mail, and Bruce Springsteen gave his voice to one of the most consequential legal battles in recent memory. Plus, KFC dared fans to prove their devotion ..
Categoria : Social
There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems. Scot Wingo, co-founder and CEO of ReFiBuy, argued onstage at Shoptalk 2026 in Las Vegas that 10% of commerce will be fully agentic by 2030. “Not ..
The main takeaway: In its first NewFronts event on Thursday, Uproxx TV made a play for TV ad dollars with CTV shows that translate to TikTok and the help of what it calls “super creators.” The company also showcased new ad formats that let brands surround cultural moments. The biggest announcements: During its presentation, Uproxx ..
OpenAI is extending its ad pilot program beyond April, according to two agency executives briefed by the company—giving advertisers more time to test how ads might eventually show up across its fast-growing AI assistant. The pilot was initially slated to end in March. OpenAI confirmed the pilot program’s extension in a blog post after ADWEEK ..
The total viewers race between NBC News’ Today and ABC News’ Good Morning America became even more competitive, as 25,000 total viewers separated the two morning broadcasts, with Today eking out the win for the week of March 16. GMA’s good fortunes also extended into the advertiser-coveted Adults 25-54 demo, as it was the only ..
Amid all the clichés and buzzwords repeated and posted across the IAB Mainstage on Wednesday, one keyword seemed to matter for the multitude of advertisers present: simplicity. Day 3 of the 2026 IAB NewFronts offered the best opportunity for agency professionals, brand marketers, and media buyers to hear and see pitches across the ad partner ..
The relationship between Google and news publishers has historically been an uneasy one, as the early architecture of the web enabled both to flourish but only by aligning their mutual self-interests. Publishers produced content, Google used it to answer user queries, and outlets monetized those visits with advertising. But the fraught dynamic has only worsened ..
As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their services. Horizon Media is attempting to move away from billable hours entirely in favor of performance-based contracts—a shift that is still in its early stages. To make it happen, the independent media agency has brought ..
Meta arrived at this week’s IAB NewFronts with a familiar pitch: its platforms are where culture happens, AI is making advertising smarter, and creators are the new prime time. But the presentation landed against a backdrop of turbulence that has complicated its upbeat messaging. On Wednesday, a Los Angeles jury found Meta and Google liable ..
Today, we’re introducing our refreshed design across Buffer. Our new navigation, and updated visual language give creators and businesses more flexibility as social media continues to evolve. Our goal has been to make Buffer feel calmer, clearer, and easier to work in every day. A few weeks ago, we wrote about our aim to offer ..
