X is imploring advertisers who’ve abandoned the platform to return, promising some a sweetheart deal of up to $200,000 in extra value, according to a leaked pitch deck viewed by ADWEEK. On one slide, presented to an ad agency with many clients that have not invested in the platform for a number of months, X ..
Categoria : Social
Brands leaned into playful self-awareness this week. Uber staged a meta Irish exit, JCPenney poked fun at fashion’s gatekeepers, and Hotels.com reminded people that its name means exactly what it says. Meanwhile, Burger King retired its King mascot to crown the customer, and Patrón enlisted Guillermo del Toro to prove that obsessive craftsmanship looks the ..
Financial planning firm Quicken sits in a competitive category of companies that have long relied on search to find new customers. But with the shift to large language models (LLMS) and AI answer engines, the brand has reworked its strategy to better reach consumers searching with these tools while also changing how its marketing collateral ..
ABC is pulling the new season of The Bachelorette from the schedule. Following allegations of domestic violence against this season’s star, Secret Lives of Mormon Wives personality Taylor Frankie Paul, as well as a leaked video of an incident between Frankie Paul and her ex, Dakota Mortensen, from 2023, ABC isn’t moving forward with the ..
Sprite has shaped itself around street culture since the 1960s, becoming the first major soda brand to align with hip-hop and building an early presence in basketball before either appealed to marketers. Now, with the launch of its new global platform, “It’s That Fresh,” the brand is doubling down on that DNA. Rolling out across ..
As artificial intelligence pushes brands to bring more of the creative processes in-house, agency talent is feeling the existential pressure on their jobs—and many are leaving storied organizations to chart their own paths. According to new survey data fielded by NewtonX for ADWEEK, 32% of brands expect to handle nearly all creative in-house within 12 ..
NBC News’ Today remained America’s most-watched morning newscast in total viewers and the prized Adults 25-54 demo for the week of March 9. This was Today’s eighth consecutive win in both measured categories, but NBC News’ morning news joins ABC News’ Good Morning America, and CBS News’ CBS Mornings in losing viewers across the board. ..
Early morning business viewers will have a new program to tune in to, as CNBC is set to launch Morning Call, anchored by Morgan Brennan. Premiering on Monday, March 23, at 5 a.m. ET, Morning Call will deliver market-moving insights and break down unfolding global developments, in addition to setting the business agenda for the trading ..
If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, YouTube Shorts, TikToks, LinkedIn’s video feed: it’s everywhere, and it feels like every platform is building for it. If you’re looking to build an audience, “more video” is often touted as the answer. But is ..
This post was created in partnership with SolComms Authentic founder-led brands that are mission-driven and customer-focused have an edge in today’s competitive landscape. That is, if they can stay grounded and lead with heart. During an ADWEEK House Austin panel co-hosted with SolComms, three founders shared how they balance cultural relevance while trying to build ..
