This post was created in partnership with PulsePoint AI and digital search are fundamentally changing the patient journey. Before a patient even sees a doctor, they have often encountered a mountain of health information that can be as helpful as it is confusing. When what they find online conflicts with what a clinician says in ..
Categoria : Social
This post was created in partnership with Manifest AI is rapidly changing how content is produced and how brands connect with customers. It’s also helping behind the scenes, providing better asset tracking and automating manual tasks. During an ADWEEK House Austin panel co-hosted with Manifest, industry leaders discussed how brands can use technology to deepen ..
For years, Alexandrea Browman’s team had two options when it came to responding to client comments and messages on social media: log in with the client’s credentials (a security risk), or navigate Meta Business Suite (time-consuming and clunky). Neither was great. And community management wasn’t a nice-to-have for her boutique agency, Sapphire Social — it’s ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. This past week, I flew to Austin to attend South by Southwest, the annual festival now owned by PMC that combines networking and thought leadership ..
South by Southwest saw a 20% bump in music attendees this year despite a new, condensed seven-day schedule, down from its historic nine-day schedule, the organizers exclusively shared with ADWEEK. The event, which started March 12 and wrapped today, is a conglomeration of festivals and conferences spanning technology, film and television, music, education, comedy, and ..
In a heated discussion with leading AI scholars Tuesday evening, Eric Schmidt, the American businessman who held the top post at Google from 2001 to 2011, argued that AI systems can develop unexpected behaviors that limit the extent to which companies like Google can implement preemptive safety and governance mechanisms into their products. A central ..
When William Grant & Sons introduced Glenfiddich to the American market in 1963, the Scottish distiller was taking a big risk. Americans liked blended scotch—brands like J&B, for example, which funneled 42 different whiskeys into one bottle to deliver a soft, sweet flavor easy to mix with soda. Glenfiddich, by contrast, was a single malt ..
Editor’s note: This story was updated after publication to include news from Walmart. Two of America’s biggest retailers and longtime rivals—Walmart and Target—are betting big on how AI influences what people buy. But their strategies are significantly different, and give a glimpse into the state of AI commerce. Retailers are jockeying for prime placement within ..
Dua Lipa could “Be the One” to help Nespresso court Gen Z coffee drinkers, alongside Boomer and longtime ambassador George Clooney. The Nestlé-owned business, best known for its colorful, premium coffee capsules and matching machines, has recruited Lipa as its new global face. The pop star’s debut will come on April 14, when Nespresso debuts ..
MS NOW is making sweeping changes to its programming schedule, touching all dayparts. These changes, announced today and set to begin in June, are meant to better position the network in preparation for the midterm elections while also looking ahead to the 2028 presidential elections. In a memo to staffers, MS NOW president Rebecca Kutler ..
