When William Grant & Sons introduced Glenfiddich to the American market in 1963, the Scottish distiller was taking a big risk. Americans liked blended scotch—brands like J&B, for example, which funneled 42 different whiskeys into one bottle to deliver a soft, sweet flavor easy to mix with soda. Glenfiddich, by contrast, was a single malt ..
Categoria : Social
Editor’s note: This story was updated after publication to include news from Walmart. Two of America’s biggest retailers and longtime rivals—Walmart and Target—are betting big on how AI influences what people buy. But their strategies are significantly different, and give a glimpse into the state of AI commerce. Retailers are jockeying for prime placement within ..
Dua Lipa could “Be the One” to help Nespresso court Gen Z coffee drinkers, alongside Boomer and longtime ambassador George Clooney. The Nestlé-owned business, best known for its colorful, premium coffee capsules and matching machines, has recruited Lipa as its new global face. The pop star’s debut will come on April 14, when Nespresso debuts ..
MS NOW is making sweeping changes to its programming schedule, touching all dayparts. These changes, announced today and set to begin in June, are meant to better position the network in preparation for the midterm elections while also looking ahead to the 2028 presidential elections. In a memo to staffers, MS NOW president Rebecca Kutler ..
Costco is working with retail adtech firm Moloco Commerce Media to improve the relevancy of ads on its ecommerce website. The addition of Moloco comes shortly after Costco unveiled Costco Velocity, the retailer’s revamped retail media network. Mark Williamson, avp of retail media at Costco, announced on LinkedIn that the partnership with Moloco will begin ..
Women’s sports investment is growing, and it’s scoring big for advertisers. In a new “Women’s Sports Playbook” report from WPP Media, in partnership with EDO, Adverteyes, and VideoAmp, which aims to be a guide for brands to invest in women’s sports, the companies reveal that recent ad growth in women’s sports is driving results. That ..
Nominations for the 2026 ADWEEK Brand Genius list are officially open. For decades, ADWEEK’s Brand Genius awards have honored the luminaries and leaders redefining the rules of brand building. From marketers to celebrity entertainers, media professionals to internet personalities, ADWEEK’s Brand Genius honorees are setting the bar for branding. Last year’s Brand Genius honorees ranged ..
Unfortunately, even a performance of the KPop Demon Hunters song “Golden” couldn’t make Oscars ratings go up, up, up. Today, according to Nielsen national live+same day big data plus panel program ratings, the 98th Oscars took a significant dip, dropping to 17.86 million viewers. The show, which aired on ABC and streamed live on Hulu, was down around ..
AI is ubiquitous at South by Southwest. It underpins hallway conversations, happy hours, onstage discussions, keynotes, and coffee meetups. The reality is that generative AI is changing everything, fast. That’s as true for marketing as it is for any industry. AI is transforming workflows, speeding up creative production, upending predictable marketing funnels, and creating personalized ..
AI is everywhere, that’s no longer a secret. But few legacy financial institutions are putting it to work at scale. In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Michael Lacorazza, chief marketing officer at U.S. Bank. Michael shares how U.S. Bank is operationalizing ..
