In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter speak with Zena Arnold, chief marketing officer at Sephora U.S., about how one of the world’s most influential beauty retailers stays at the center of culture in an industry that moves at lightning speed. Zena shares how Sephora discerns which trends represent fleeting ..
Categoria : Social
Employees of CBS News’ streaming news channel, CBS News 24/7, on Tuesday staged a 24-hour walkout in protest over the lack of a new collective bargaining agreement. CBS News 24/7 staffers based in New York City and San Francisco are part of the Writers Guild of America East (WGAE), and the union has been in ..
South by Southwest, the 38-year-old annual conglomeration of festivals in Austin, Texas, looked a little different this year. The Austin Convention Center was torn down over the past year, removing the building that’s served as SXSW’s central hub since the 1990s. As a result, the 2026 festival was more spread out around downtown, with events ..
French advertising titan Publicis is advising its clients to avoid working with demand-side platform (DSP) The Trade Desk. In an email sent Tuesday to select clients, obtained by ADWEEK, the company explained that The Trade Desk failed an audit conducted by a third-party consultant that evaluated the platform’s fee structures and media and data spend. ..
The tightly choreographed “Sweats Like This” is the latest in a long line of viral ads from Gap that blend music, movement, and Y2K style, starring Gen Z favorites like Troye Sivan and Katseye. The formula is a winning one. After years of sluggish sales, the retailer showed signs of life again in 2024 after ..
In this episode of Adspeak by ADWEEK, executive editor Alison Weissbrot speaks with Tim Clark, EVP and chief brand officer at NASCAR, and seven-time NASCAR champion Jimmie Johnson about how NASCAR is reinventing itself for a fragmented media landscape. They explore staging races in unconventional venues, expanding through gaming and digital platforms, and turning motorsport ..
NBA legend and entrepreneur Shaquille O’Neal will take the stage at Walmart and Vizio’s first joint NewFront presentation next week, the two companies exclusively shared with ADWEEK. He’ll be joined by executives from L’Oreal, NBCUniversal, and Universal Studios, as well as top leadership from Walmart, Walmart Connect, and Vizio. Walmart first announced its acquisition of ..
A few months ago, I created an Instagram Reel that looked great when I was making it. I uploaded, hit post, and tapped on it to fill the screen — only to find a sliver of the text got cut off at the edge. It’s a tiny detail that can make a big difference, especially ..
YouTube might want to skip this joke. Late last year, the Academy of Motion Picture Arts and Sciences and YouTube signed a multi-year deal that gives the streamer new, exclusive global rights to the Oscars, with the agreement running from 2029 to 2033. And at the 98th Oscars on ABC on Sunday, host Conan O’Brien ..
The Oscars’ Best Picture category may be getting some new entrants—if Mazda has anything to say about it. In Mazda’s new campaign, “5 Sides of the All-New CX-5,” which debuted during the 2026 Oscars, the car brand created a cinematic universe in honor of the 2026 CX-5. Through five short films directed by Paul Hunter, ..
