Bitter winter weather affected much of the country during the week of January 26, prompting many people to stay home and consume streaming content. This led to six titles surpassing a billion viewing minutes on Nielsen’s Top 10 Overall Streaming chart. The return of Netflix’s Bridgerton danced its way to the top of the chart ..
Categoria : Social
The freelance market for creatives hit an inflection point in February. Contractors make up between 30% and 70% of marketing teams, according to workforce platform Assemble. Today, companies including Delta, MassMutual, ServiceNow, and Colgate use external specialists for longer stints, sometimes across multiple quarters. That’s a big change from before 2022, when that number hovered ..
McDonald’s chief executive (CEO) Chris Kempczinski’s LinkedIn unveiling of the Big Arch Burger went viral last week, though not quite as intended. The spotlight wasn’t so much on the sandwich as the leader’s visible apprehension at taking a bite. There’s a potentially useful lesson here for brands: Don’t cast your chief executive in a role ..
The rise of low-quality AI-generated online content, colloquially known as “AI slop,” has sparked backlash among many consumers. Some brands are virtue signaling with ad campaigns that mock AI. But the current state of AI-generated content is more nuanced. Not all of it is perceived as slop, and some of it may actually benefit the ..
Managing multiple social media platforms — whether for yourself or for a brand — means juggling a lot at once. On any given day, you are creating posts, repurposing content, staying on top of trends, reviewing analytics, and more. If you’re a creator or a small business owner managing your social media presence yourself, all of this ..
Managing multiple social media platforms — whether for yourself or for a brand — means juggling a lot at once. On any given day, you are creating posts, repurposing content, staying on top of trends, reviewing analytics, and more. If you’re a creator or a small business owner managing your social media presence yourself, all of this ..
With about 100 days until the World Cup, Telemundo is making its pitch to viewers. Today, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., revealed details of its extensive coverage plans for the upcoming World Cup taking place in the United States, Mexico, and Canada, including the launch of a new marketing ..
Paramount ads leader Jay Askinasi is making moves. Today, Askinasi, in an internal memo obtained by ADWEEK, announced that Paramount is hiring Danielle Carney, Amazon Ads’ former head of live sports and video sales, as its new head of U.S. ad sales. The company is also bringing on Chris Brady, former Tribeca Enterprises president and ..
Most social media tools — including Buffer, historically — operate on a pretty simple model: you give us your content, we publish it, we show you some charts. If you want to improve, that’s on you. Go look at the analytics. Figure out what’s working. Adjust your strategy. Come back and use the tool again. ..
In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe environment for advertisers. The slides promote various tools for transparency, campaign measurement, and brand safety that debuted between 2022 and 2025. X presented the deck to brand- and agency-side advertisers last week, according to a ..
